Chobani Debuts Innovative New Flavors
To Give All Yogurt Lovers A Reason To Spoon In


Consumers Invited to Celebrate 14 New Flavors with Month-Long #WTFlavor Campaign


NEW BERLIN, N.Y., June 25, 2013 (Virtual Press Office) – Chobani, maker of America’s No. 1 selling Greek Yogurt brand, continues to lead innovation in the yogurt aisle with the launch of 14 delicious, trendsetting new flavors. Designed to provide fans with more options for enjoying authentic strained Greek Yogurt, the new flavors were developed based on a combination of fan requests and an exploration of new, exotic ingredients. New flavors are appearing across the portfolio, including 6 oz. cups of Chobani® Greek Yogurt, Chobani Flip™ Greek Yogurt, Chobani Bite™ Greek Yogurt and Chobani Champions® Greek Yogurt Tubes and Cups.

To celebrate the spectrum of new flavors, Chobani will encourage fans to tune into social channels for a Month of Flavor. Consumers can check Facebook, Twitter, and Instagram every day in July to guess #WTFlavor will be featured next. The first consumers to correctly guess the flavor of the day on Instagram and Twitter will be rewarded with a free case of the new assortment.

“Our new products are designed to surprise and delight consumers – welcoming some to Greek Yogurt for the first time through a familiar format like our blended yogurt, challenging the taste buds of others with exotic and trending ingredients like chia seeds and ginger, and servicing new occasions like snacking and mindful treats in order to help expand the category," said John Heath, senior vice president of innovation at Chobani. "We know that the yogurt market in America is just beginning; European consumers eat up to seven and a half times more yogurt per capita. So this launch, and every launch, for Chobani is about giving people new and exciting ways of experiencing our Greek Yogurt."

Chobani Flip(TM)Greek Yogurt– A dynamic pairing of our authentic strained Greek Yogurt complemented by the finest mix-ins nature has to offer, the newest flavors of Chobani Flip are inspired directly from the unique yogurt creations served at Chobani SoHo(SM), the brand’s innovative retail store in New York City. Using ingredients such as chia seeds, hemp seeds and pistachios, the four new varieties push the boundaries of yogurt creativity.
• Blueberry Power– Blueberry non-fat Greek Yogurt with chia seeds, hemp seeds and walnuts (a combination inspired by Chobani founder and CEO Hamdi Ulukaya’s daily breakfast)
• Nutty for Nana– Banana low-fat Greek Yogurt with honey roasted salted almonds and dark chocolate
• Peachy Pistachio– Peach low-fat Greek Yogurt with pistachio and dark chocolate
• Tropical Escape– Pineapple coconut low-fat Greek Yogurt with toasted coconut, hazelnut and granola

Chobani Bite(TM) Greek Yogurt–
Two new crave-worthy flavors turn snacking into a mindful indulgence. Featuring elevated flavor combinations of Honey with Ginger and Mint with Dark Chocolate Chips, each convenient 3.5 oz. cup of Chobani Bite contains 100 calories and eight grams of protein for a satisfying, sink-your-teeth-into snack any time of day.

Chobani Champions® Greek Yogurt–
Greek Yogurt for kids gets even better with the introduction of three new products to the Chobani Champions line – all of which are made with only natural ingredients and real fruit, and offer a good source of Vitamin D and protein.
• The new Chobani Champions Flyin’ Dragon Fruit Greek Yogurt Tubes are a grab-and-go way to feed the imagination and explore new ingredients with kids. The exotic fruit from the cactus family tastes like a refreshing blend of kiwi, pear, watermelon and mango with a decidedly tropical twist. But if you ask a kid, "It’s the fruit that dragons eat!"
• In addition, two popular Chobani Champions Tube flavors, Blueberry and Strawberry, are now available in 3.5 oz. cups, giving kids access to a nutritious snack with or without a spoon.

Chobani® Greek Yogurt 6 oz. Cups–
Fans inspired the newest additions to the signature 6 oz. Chobani family, each made with our authentic strained Greek Yogurt, real fruit and only natural ingredients.
• Fruit-on-the-bottom– Low-fat Apricot and non-fat Blackberry
• Blended– Low-fat Coconut, low-fat Key Lime and low-fat Orange Vanilla

“Ever since we introduced our authentic strained Greek Yogurt, we’ve stood by our belief that good yogurt should be simple – just milk and cultures paired with natural ingredients. However, a simply delicious product can also be revolutionary when it comes to unexpected flavors and ingredient combinations,” said Hamdi Ulukaya, founder, president and CEO of Chobani. “With these new products, we’re continuing our mission to bring nothing but good yogurt to all Americans, making premium, nutritious ingredients like hemp seeds, pistachios and dragon fruit part of the Chobani family. For us, it’s all about giving everyone access to real food, regardless of how you like to eat your yogurt.”

Prices: Available Nationally July 2013

• Chobani Flip retails for $1.49/5.3 oz. cup
• Chobani Bite retails for $2.99/3.5 oz. 4-pack
• Chobani Champions Tubes retail for $2.79/2.25 oz. 8-pk; Chobani Champions Cups retail for $2.99/3.5 oz. 4-pk
• Chobani Greek Yogurt 6 oz. cups retail for $1.29

Also new this July, Chobani will introduce multi-packs so that Chobaniacs everywhere can stock up on favorite flavors. The 6 oz. 4-packs are available in blended Coconut, Key Lime, Orange Vanilla, Raspberry, Strawberry Banana and Vanilla, as well as fruit-on-the-bottom Black Cherry, Blueberry, Blackberry, Peach, Strawberry and Pineapple ($4.49/6 oz. 4-pack). Chobani will also launch 8-packs of smaller 3.5 oz. cups, featuring Black Cherry, Blueberry, Blackberry, Peach, Pineapple and Strawberry ($3.39/3.5 oz. 8-pack).

For more information, visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani.

#WTFlavor Sweepstakes Rules

No purchase necessary. Void where prohibited. Open to legal US residents, 18 and older. Sweepstakes ends July 31, 2013. Sponsored by Chobani, Inc.

About Chobani

Maker of America's No. 1 selling Greek Yogurt brand, Chobani was founded on the belief that people have great taste, they just need great options. That is why Chobani produces only the highest quality authentic strained Greek Yogurt products made with only natural ingredients out of its New Berlin, N.Y. plant and its new one million square-foot production facility in Twin Falls, Idaho. As part of Chobani's nothing but good philosophy, it is committed to supporting local farmers and strengthening its surrounding area economies. Chobani uses milk from local-area farms and gives 10 percent of its annual profits to charities worldwide through the Shepherd's Gift Foundation, the company's charitable arm. All Chobani products are Kosher certified, contain five live and active cultures and are made with milk from cows not treated with rBST*, with most of its products offering two times more protein than regular yogurt. Chobani products are available nationwide, and in Australia and the UK. Chobani offers consumers a variety of nothing but good products: Chobani Greek Yogurt, Chobani Bite, Chobani Flip and Chobani Champions. For more information, please visit chobani.com or connect with Chobani on Facebook at facebook.com/chobani.
*According to the FDA, no significant difference has been found between milk derived from rBST-treated and non-rBST treated cows.

Media Contacts

Lindsay Kos: Communications Manager, Chobani / 212-364-6470 / lindsay.kos@chobani.com
Lauren Naru: FleishmanHillard for Chobani / 212-453-2412 / lauren.naru@fleishman.com
 
 
Information Supplied by: