Media Contact: Laura Stanton, 617-442-7300 ext. 252,

Dancing Deer Baking Company Introduces

Three New “Hot Trend” Bakery Collections at Fancy Food Show (Booth #4530)

(Virtual Press Office) -- The Dancing Deer Baking Company, a leader in the natural/specialty bakery industry since 1994 continues to fulfill the nation’s sweet indulgence cravings with the introduction of three new bakery collections, all well-positioned in “hot trend” bakery sub-segments.

Dancing Deer boldly crosses over the boundaries of traditional shortbreads with its launch of “Sweet & Savory Shortbread Cookies.” Some consumers like their treats sweet, while others prefer more savory flavors. Dancing Deer has addressed both flavor preferences with a refreshing collection of all-natural and kosher shortbreads that possess very appealing flavor accents in each and every bite. After all, why should crackers be the only snack to blend herbs and fruits? The “sweet & savory” trend has been gaining momentum over the past year as consumers search for new ways to tantalize their taste buds. Not just for dessert anymore, these sophisticated cookies can also be served as hors de oeuvres with everything from cocktails to coffee to cheese, and more. These new products will be sold in 6 oz. boxes, and carry six to nine months shelf life.

The six “Sweet & Savory” flavor varieties are:

Rosemary Sea Salt
A gentle blend of refreshing rosemary and pink sea salt infuse this all butter shortbread. Savory enough to accompany cheese, but slightly sweet for a satisfying snack/treat/dessert.

Sun-Dried Tomato and Pine Nuts
An intense combination of sun-dried tomato and buttery pine nuts flavor this all butter shortbread. Topped with a sprinkle of pink sea salt, this savory treat will be the hit of the party. Serve either before or after dinner…or both!

Kalamata Olive with Fig
Robust Kalamata olives creamed with AA butter and blended with Turkish figs make for a surprisingly delicious combination. This indulgent sweet savory shortbread paired with a favorite wine will truly satisfy.

Pure Vanilla Bean
Pure ground Indian vanilla beans are infused into sweet AA creamery butter and pure cane sugar. An intense vanilla experience will have consumers coming back for more.

Espresso Bean with Chocolate Chips
Fresh ground espresso beans and pure dark chocolate chips are baked into this rich and delicious shortbread. Serve with coffee or by itself, this all butter cookie is all the buzz.

Tangerine Cream Swirl
Tangerine essence and intense vanilla are swirled and baked together to make this a match in heaven. Sprinkled in pure cane sugar, this sweet pleasure is sure to make everybody smile when it hits their tongue.

In addition to the Sweet & Savory launch, this summer, Dancing Deer will begin shipping the industry’s first offering of all-natural non-GMO bakery cookies with its launch of five Thin & Crispy Non-GMO Cookies. Consumers are more conscious than ever of the quality and origin of the foods they eat, and sweet treats are no exception. An interest in non-GMO products is beginning to gain real momentum, particularly among conscious consumers who are actively seeking out non-GMO labels in the foods they purchase. Aside from this “better for you” attribute, these great tasting crisp and light cookies melt in your mouth, and are as flavorful as any cookies currently on the market. Defined and unique flavor profiles have long been a signature trait of Dancing Deer, and these cookies do not disappoint with their non-GMO ingredient base. The Thin & Crispy Collection includes: Chocolate Chip with Sea Salt, Dark Chocolate Macadamia, Ginger Spice, Milk Chocolate Almond Toffee, and Sweet Lemon Burst. These new products will be sold in 6oz. tamper-proof re-sealable tubs.

Finally, in response to the exploding market in Gluten Free products across many categories within traditional supermarkets, Dancing Deer Baking Company has developed a collection of all-natural Gluten Free Cookies and Brownies for the in-store bakery department. The new Chocolate Chip and Oatmeal Raisin Cookies and Chocolate Chunk Brownies are truly delicious. No one will believe that they are gluten free! When it comes to great tasting all-natural cookies and brownies with better for you benefits, Dancing Deer Baking Company simply delivers at the highest level. These new products will be sold in 7 oz. tamper-proof re-sealable tubs, and can be merchandised in a refrigerated unit, freezer or at ambient temperature on bakery tables.

New Product Tastings will be conducted daily at Fancy Food Booth 4530.

About Dancing Deer Baking Company:

Dancing Deer Baking Company is a company of people who are passionate about food, nature, aesthetics and community. Since 1994, the company has been known for its delicious tasting all-natural brownies, cookies and cakes, which are sold in bakery departments within grocery, specialty and natural food stores nationwide. Its brownies have twice been recognized as “Best Brownies in America” in recent years. Dancing Deer has won many national awards and accolades for its distinctive products and innovative business practices, was one of the first 25 Massachusetts companies to become certified as a Sustainable Business Leader, and in 2012 became one of Massachusetts’ first Benefit Corporations.

Sales Contacts:
Dave Lamlein
Director of Sales
617-442-7300 Ext. 203

Jim Martinez
Sales Manager – West

Rick McKelvey
Director, New Business

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