Aug 15, 2013 11:43 ET

Major League Baseball will Exhibit at BLE 2013

LONDON, Aug. 15, 2013 /PRNewswire/ -- Brand Licensing Europe, the Advanstar organised exhibition, has announced that IMG is bringing its client, Major League Baseball, to exhibit at BLE for the first time this year. Major League Baseball comprises 30 teams from North America, including famous names such as the New York Yankees, the Boston Red Sox and the San Francisco Giants. One of the world's biggest and best known sports brands, Major League Baseball will exhibit in the Brands section of BLE, in the West Hall of London's Olympia. Other sport and consumer brands exhibiting in the Brands section include adidas-A.C. Milan, adidas-Real Madrid, Manchester United Merchandising Ltd, Chupa Chups, Automobili Lamborghini S.p.A, NBA Europe, The Royal Ballet, Discovery, Maui & Sons and more.

IMG Worldwide Licensing's VP Europe, Simon Gresswell, said: "We are proud to be bringing one of our longest standing clients, Major League Baseball, and its teams, such as the New York Yankees and LA Dodgers, to BLE this year. BLE's new format, which puts brands in their own dedicated space, was a significant influence on our client's decision to exhibit and we are looking forward to a vibrant and successful show, as ever."

Darren Brechin, BLE event director, said: "It is a huge pleasure to welcome such a top international brand as Major League Baseball to BLE this year. I can't wait to see their presence on the show floor and to hearing more about the brand's plans on this side of the Atlantic. We wish the team a very successful show."

Brand Licensing Europe 2013 takes place from 15 – 17 October 2013 at London's Olympia. For more information please visit

Notes to editors:

About Brand Licensing Europe

Brand Licensing Europe 2013 ( takes place from 15-17 October 2013 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 15th successful year, Brand Licensing Europe 2012 hosted 284 exhibitors and 6,875 visitors from 73 countries.

About Advanstar Licensing Group

Advanstar Communications Inc. (, producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.

SOURCE Advanstar Communications Inc.

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