Media Release

Embargoed until
: 7 October 2013

Loft London MIPCOM stand LR4.15

Loft London and Cinelabs International Announce a Complete End-to-End Fulfilment Services Partnership

London-based digital and content fulfilment facility joins forces with pan European film processing laboratories

Companies acquiring content on film at MIPCOM 2013 will now have an option to work with two trusted specialist companies to re-master, restore, manage and deliver thanks to a new partnership between two specialist media companies. Loft London, a global digital media hub, has partnered with Cinelabs International to create a complete end-to-end offering for the film restoration and distribution market. The agreement means that Loft London is now in a position to offer film restoration and fulfilment services, whilst Cinelabs International is able to exploit Loft London’s file and tape based platforms.

Cinelabs International, who currently has laboratories in London, Athens and Bucharest, provides an extensive range of digital and film-related services for their clients, including negative developing, bulk printing, scanning and recording. They also offer digital dailies, on-location services and digital cinema mastering.

This partnership will mean that clients of both companies can exploit the service offerings from each company as one seamless workflow. Loft London’s Chiswisk-based facilities will now be linked to Cinelabs Internationals’ laboratories, where film content from Loft’s clients can seamlessly be restored, re-mastered and then stored on Loft London’s Cubix platform, an end to end workflow tool. This will then allow clients not only to monitor progress and content, but also to interact with their content through to delivery.

At the same time, Cinelabs International’s clients will now have the facility to extend their content to broadcasters and OTT service platforms by using Loft London’s expertise and agile platforms.

The partnership will also mean that clients of both companies can benefit from a wider service offering normally experienced with much larger multinationals whilst still enjoying the dynamic agility – both operationally and financially – that only independents can offer.

Commenting on the new partnership, Adrian Bull, CTO of Cinelabs International, said “Since starting Cinelabs International this summer, I have been keen to develop a world-class network of collaborative facilities that can provide first class solutions and services to international media clients. This significant partnership with Loft London will extend our specialist services providing impressive asset management, file and tape-based services to our clients. ”

David Barrett, CEO of Loft London, also added: “A collaboration between Loft and Cinelab is an excellent strategic fit for both companies enabling us both to add additional services and workflow solutions to our clients. With Cinelab’s vast film experience and Loft’s innovative digital workflow, we are excited to announce this long term partnership and look forward to working together helping content owners deliver their acquired content whether it is on film, data or video.”

About Loft London

Loft London is one of the UK's fastest growing digital media and post production providers, offering content management and distribution services.

Loft London services all stages of the content lifecycle and facilitates the evolution from tape based servicing to digital distribution. Offering a total video servicing package encompassing ageing formats and archive libraries through to current HD standards, Loft London has the ability to deliver to any digital asset management service platform.

The services Loft London provide include:

- HD and SD format transfers
- Archive format transfer
- Digitisation services
- Frame rate conversions
- File based workflows
- QC services
- External content delivery

Loft London has two London based facilities: Loft West – based in Chiswick within the heart of the TV Triangle – is a 6500 sq foot facility providing 2 x 1Gb<100Gb connectivity. On site technology includes Signiant and Aspera distribution and Loft London’s Cubix workflow manager. Loft also has a HD/5.1 FCP edit farm and full edit and quality control capability, with a LTO5 store and 750TB local disk storage with full power redundancy.

Loft South is a disaster recovery/business continuity facility with Signiant and Aspera distribution, 30<100Mb connectivity and a LTO5 Backup Farm.

About Cinelab International

Cinelab is one of Europe’s leading providers of film laboratory services. They are an independent network with companies located in UK, Romania and Spain.

Cinelab London offers a full range of laboratory services from front end negetive processing to feature film distribution printing. Services include:

- Rushes services
- Interneg and Sound Neg recording
- Bulk release printing
- Scanning/Recording
- DCP creation/distribution
- Film Restoration

For more information, please contact:

Clare Plaisted

Loft London

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