Media Release

7 October 2013

Loft London Further Expands Services Into Russia

London-based digital and content fulfillment facility inks an exclusive content services agreement with Moscow based Central Partnership

(Virtual Press Office) -- Loft London, a global digital media hub, further expands its services into the Russian region this week by agreeing an exclusive contract with Moscow based Central Partnership to provide content processing services.

Central Partnership owns the largest media library in Russia comprising over 1,400 features and 4,000 hours of TV series and distribute theatrical and TV rights to the region. Central Partnership is also the exclusive distributor of Paramount Pictures and Summit Entertainment in Russia.

The agreement, effective from October 2013, will entail Loft London’s Chiswick facility to become Central Partnerships Western Europe’s media hub which will provide a multi-format encoding platform aligned with a file based QC and approval workflow with a distribution network for Central Partnerships new acquisitions. Central Partnership will be able to monitor, browse, manage and exploit all content once it arrives at Loft London’s facility by using Loft London’s geographical agnostic Cubix platform. The Cubix platform, developed by Loft London’s sister company Loft London Solutions, is an end to end workflow platform which enables content owners to remotely access their content stored at Loft London.

Davide Maglio, Chief Sales and Marketing Office of Loft London, said: “We are very pleased to extend our relationship with Central Partnership. We have found that the team at Central Partnership to be very progressive in their requests and we both believe that we can build on Loft London’s advancing technical platforms and Central Partnership’s growing media requirements .”

Visit Central Partnership at MIPCOM at Stand R32.16 and Loft London at Stand LR4.15

About Loft London

Loft London is one of the UK's fastest growing digital media and post production providers, offering content management and distribution services for companies such as BBC Worldwide, ChelloMedia, Disney, CBS, Zodiak Rights, FilmTech Sweden and Fremantle Media.

Loft London services all stages of the content lifecycle and facilitates the evolution from tape based servicing to digital distribution. Offering a total video servicing package encompassing ageing formats and archive libraries through to current HD standards, Loft London has the ability to deliver to any digital asset management service platform.

The services Loft London services include:

• HD and SD format transfers

• Archive format transfer

• Digitisation services

• Frame rate conversions

• File based workflows

• QC services

• External content delivery

Loft London has two London based facilities. Loft West, based in Chiswick within the heart of the TV Triangle, is a 6500 foot facility providing with 2 x 1Gb < 100Gb connectivity. On site technology includes Signiant and Aspera distribution and Loft London’s Cubix workflow manager. Loft also has a HD/5.1 FCP edit farm and full edit and quality control capability, with a LTO5 store and 750TB local disk storage with full power redundancy.

Loft South is a disaster recovery/business continuity facility with Signiant and Aspera distribution, 30<100Mb connectivity and a LTO5 Backup Farm.

For more information, please contact:

Clare Plaisted
Loft London
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