January 3, 2014

Media Contact:
Debora Toth
631-293-1969
deborat@egcgroup.com

FOR IMMEDIATE RELEASE

WELCOME TO THE CUTTING EDGE –
BROTHER INTERNATIONAL CORPORATION INTRODUCES ITS ScanNCut MACHINE AT CES 2014.

Revolutionary new home and hobby cutting machine with a 300 DPI built-in scanner –
a first for the arts-and-craft, quilting, and DIY market.

BRIDGEWATER, N.J. — (Virtual Press Office) -- The Home Appliance Division of Brother International Corporation is proud to showcase at the 2014 International CES in Las Vegas, an industry first: the ScanNCut machine. ScanNCut is a revolutionary new home and hobby cutting machine with the magic and convenience of a 300 DPI built-in scanner.

The built-in scanner makes the ScanNCut machine the only home and hobby cutting machine that can turn scanned images into unique cutting designs and projects – without the need or expense of a computer, software, or pricey cartridges. Users can create unique and personal scrapbooks, greeting cards, quilts, and stunning one-of-a-kind crafts. The International CES, a global consumer electronics and consumer technology tradeshow, is scheduled for January 7-10, 2014 at the Las Vegas Convention Center and Trade Center. Brother will be located in Booth 70925 at the Venetian, Level 2, Hall D in the Fashionware area.

“We call the ScanNCut machine ‘the best thing to happen to cutting since the scissors’ because it is the answer to what so many scrapbookers and crafters have been asking for. Through years of research and listening, we learned crafters want a cutting machine that can keep up with their limitless creativity, without being bound to built-in designs and expensive cartridges or software,” says Dean F Shulman, Senior Vice President of Brother International Corporation and head of the company’s Home Appliance and Industrial Products division. “We’ve taken the core technology that Brother is widely known and respected for and incorporated it into ScanNCut. International CES is the perfect global stage to introduce this magical machine, where next-generation innovations are introduced to the marketplace. Brother is able, year after year, to astound show-goers at the world’s most important technology event and 2014 is no different.

The new Brother™ ScanNCut home and hobby cutting machine – a first for Brother in the multi- billion arts and craft market in
the U.S.* – allows consumers to:

See It – Have a favorite photo? See one in a magazine? Online? In your mind? Then pull it out, print it or sketch it.
Scan It – Then scan in those photos, printouts or sketches with the built-in scanner.
Cut It – Select what you want to cut – paper, fabric, acetate – press a button, then cut it perfectly!
Create It – Showcase your beautifully cut designs throughout your favorite projects!

Exciting features found on ScanNCut include:
300 DPI Built-in Scanner
Convert scanned images into unique one-of-a-kind cut designs and patterns. The secret lies in the 300 DPI built-in scanner. Scan practically anything – a handmade drawing, a magazine clipping, cherished photos, and more – to create virtually endless cut designs and save to the machine’s memory. Say goodbye to expensive, clunky design cartridges! As a bonus, use the ScanNCut machine as a home scanner to archive pictures, documents, and more and save to your memory stick for use in your computer.

Variety of Built-In Designs, Quilt Patterns and Fonts
Basic shapes, intricate designs, borders, quilt patterns, fonts and more are all available on the easy-to-use color LCD touch screen display. Simply select a design, and then have it cut out on your material of choice. For even more variety in your creations, combine built-in designs or scan an image to create a one-of-a-kind design.

Direct Cut
Single Pass…See it, Cut it! No more fussy cutting! Relax, and let the ScanNCut do the work for you. With just a few simple steps, the ScanNCut machine will scan your material, create the outline cuts, and allow you to select your design straight from the surface to cut out. This revolutionary feature will eliminate the hassle of hand-cutting designs from your favorite
papers and fabrics!

Scan-to-Cut-Data
Scan and convert to cut data. Using the technology of the 300 DPI smart scanner, scan in your design and save it as a cut or draw file for use. The ScanNCut will create cut lines automatically, and then within minutes, hand drawn elements can grace the pages of your art work as a cut element or drawing with the assistance of the pen draw feature.

Fabric Cut
Yes, ScanNCut cuts fabric, easily! Cut precise fabric shapes with ease! Pairing the erasable draw function with cutting, this machine offers the unique feature of drawing your seam allowance, and provides precise sewing guidelines – making sewing, quilting and appliqué projects easier to create.

Pen Draw
Creative embellishment. Have you ever dreamt about adding custom drawings to your crafting projects? The ScanNCut gives you the ability to change your cut file –whether it’s from a previously scanned image or a built-in design, and replicate the design into a drawing in virtually seconds! With six drawing pens and two erasable pens, you can now take all your sewing and crafting projects to the next level.

Expert crafters, bloggers and hobby designers who have previewed the ScanNCut machine have praised it for its precision, speed and flexibility. Vanessa Wilson, expert crafter and blogger (known as Crafty Gemini) noted: “I was amazed at how quickly I could draw my own original design and cut my material – before my computer was even turned on!”

Designers are also thrilled with the ScanNCut machine’s versatility to cut intricate designs onto almost any substrate, including paper, fabric, tissue paper, wood veneer paper, leather, canvas, acetate and cellophane (among many others). It even incorporates seam allowances on quilt pieces for easier sewing.

The ScanNCut machine is available in two models – the CM100DM and the CM550DX. Both machines include a variety of accessories which crafters and home hobbyists will find indispensable for all of their projects. Accessories may vary by model; visit http://www.scanncut.com for full details.

The new Brother ScanNCut home and hobby cutting machine is available for purchase at Authorized Brother Innov-ís Dealers and exclusively on Amazon.com.

For more information about the extensive Brother product line, visit http://www.brother.com. To find Brother on Facebook, visit
facebook.com/BrotherCrafter. To follow Brother on Twitter, visit twitter.com/BrotherCrafter, and to subscribe to Brother on
YouTube, visit youtube.com/BrotherCrafter.

The 2014 International CES (CES), the world's largest consumer technology tradeshow, will be held January 7-10, 2014 in Las Vegas. Products from the Home Appliance Division of Brother will be displayed in Booth 70925 at the Venetian Hotel in the Fashionware area. In addition to its booth, the Home Appliance Division of Brother International Corporation will be displaying ScanNCut at ShowStoppers @ CES 2014 on January 7 in the Lafite Ballroom of the Wynn Hotel from 6-10 p.m.

About Brother International Corporation
Brother International Corporation has earned its reputation as a leading supplier of innovative products for the home sewing enthusiast. Through a growing network of sewing machine dealers and retail outlets nationwide, Brother offers a full line of home sewing machines, from basic to top-of-the-line sewing and embroidery machines. The company is recognized for its high-quality, state-of-the-art machines and accessories, offering ease of use and flexibility at affordable prices. Brother is a wholly owned subsidiary of Brother Industries Ltd. With worldwide sales approaching $5 billion, this global manufacturer was started almost 100 years ago by sewing fanatics. Brother offers a diversified product line that includes fax machines, Multi-Function Center® machines, P-touch® Labeling Systems and both color and mono laser printers for home, office and industry. Bridgewater, New Jersey is the corporate headquarters for Brother in the Americas, from Canada to South America. It has fully integrated sales, marketing services, manufacturing, research and development capabilities located in the U.S. In addition to its headquarters in Bridgewater, New Jersey, Brother has facilities in California, Illinois, and Tennessee, as well as subsidiaries in Canada, Brazil, Chile, Argentina Peru and Mexico. For more information you can visit the website at http://www.brother.com.
 
 
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