DISCOVERY COMMUNICATIONS INVESTS IN DOGTV
– Strategic Partnership to Help Extend DOGTV’s Audience –
Sunnyvale, CA – April 8, 2014
– (Virtual Press Office
) -- DOGTV
, the first and only television network created just for dogs, today announced an investment in the network by Discovery Communications
, as well as the formation of a strategic partnership between the two companies, which will help accelerate DOGTV’s growth and allow for collaboration with one of its leading television networks, Animal Planet. DOGTV will use the investment to drive sales and marketing of the DOGTV network.
The investment comes at a time when DOGTV’s growth is accelerating steadily both in the U.S. and internationally. The company recently opened its North American headquarters in Silicon Valley and expanded its programming to South Korea. The network also has plans to launch in Japan and in other international markets later this year. As part of the partnership, Discovery Communications and DOGTV will identify opportunities for both businesses to complement each other, to bring DOGTV to even more regions and territories, and to support happy and healthy dogs and families.
“More than 40 million American households own dogs, and they are spending more than $55.8 billion annually on their pets. It’s a thriving industry,” said Yossi Uzrad, Chairman of DOGTV. “DOGTV is a proven tool for relieving stress and anxiety for stay-at-home dogs, and a partnership with Discovery will help accelerate the network’s growth, while making DOGTV even more accessible to dog owners,” added Gilad Neumann, Chief Executive Officer of DOGTV.
“On air and online, video connects us like no other medium, and DOGTV is a natural fit with Discovery Communications,” added Dan Fox, Senior Vice President, Corporate Development for Discovery Communications. “Discovery’s video portfolio spans more than 190 worldwide TV networks, a strong lineup of web-native digital networks, 90 channels on YouTube and investments in new creative content ventures, now including DOGTV – all connecting audiences around the world and across platforms.”
“The loving relationship between owners and their pets are extremely important to Animal Planet and our programming reflects and supports that unique relationship. We love dogs and celebrate our special bond with them.” continued Rick Holzman, Executive Vice President of Programming & Strategy for Animal Planet. “Whether providing information on where to adopt a loveable shelter dog, sharing our straight out puppy love-fests TOO CUTE! and the PUPPY BOWL or creating canine products, we are always interested in expanding our audiences – human and canine – and developing innovative programming. We look forward to working with DOGTV for new mutually beneficial opportunities for man and man’s best friend.”
DOGTV is the first and only television network created just for dogs. Scientifically developed and tested, the 24-hour, dog-approved network treats stay-at-home dogs to programming specifically designed for their eyes and ears. Featuring programming split into three categories – relaxation, stimulation and exposure – the content works collaboratively to provide just the right balance for the daily routines of dogs.
DOGTV’s original content was perfected and researched for more than four years prior to national distribution. Dr. Nicholas Dodman, DOGTV’s chief scientist and program director of the Animal Behavior Clinic at Tufts University in Massachusetts, examined 40 animal behavior and senses studies before conducting the world’s first study on dogs and television. The study monitored the dogs’ behavior in their own homes and captured viewing time and preferences, leading to the development of DOGTV programming. Additional pet experts behind the production of DOGTV include Victoria Stilwell, star of Animal Planet’s It’s Me or the Dog and one of the world’s most recognized and respected dog trainers, as well as “America’s Veterinarian,” Dr. Marty Becker, who has authored 22 books and frequently provides expertise to Good Morning America
and The Dr. Oz Show
For more information, visit dogtv.com
DOGTV is the first television network for dogs. A trusted source of scientifically developed content for dogs, DOGTV programming is organized into relaxing, stimulating and exposure segments that work together to provide just the right balance for the daily routines of our beloved "stay-at-home" pups. DOGTV's revolutionary content is designed for a dog's visual, auditory and emotional sensibility. For more information, please visit dogtv.com.
About Discovery Communications
Discovery Communications (Nasdaq: DISCA, DISCB, DISCK) is the world's #1 pay-TV programmer reaching 2.5 billion cumulative subscribers in over 220 countries and territories. Discovery is dedicated to satisfying curiosity through more than 190 worldwide television networks, led by Discovery Channel, TLC, Animal Planet, Science and Investigation Discovery, as well as U.S. joint venture networks OWN: Oprah Winfrey Network and the Hub Network. Across the Nordic region, Discovery owns and operates SBS Discovery Media, a top-three portfolio of television brands that feature leading nonfiction content, as well as locally produced entertainment programs, sports and the best scripted series and movies from major studios. Discovery also is a leading provider of educational products and services to schools, including an award-winning series of K-12 digital textbooks, and a digital leader with a diversified online portfolio, including Discovery Digital Networks. For more information, please visit www.discoverycommunications.com