HERZLIA, Israel, Feb. 27, 2012 /PRNewswire/ -- Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, announced significant market traction for its Harmony Web Monetization solution with multiple deployments to be completed in the coming months in Europe and Asia Pacific. In addition, in response to strong mobile operator interest further live trials are already underway, with others planned for 2012.
To address the waning position of operators in the mobile Internet value chain, Flash Networks' Harmony Web Monetization solution uniquely enables carriers to both engage with users as they browse the web and generate new and prolific revenues streams, such as personalized content recommendations and targeted advertising. As a network-based solution, Harmony Web Monetization enables these distinct functionalities without any need for installation on the device.
In a world of infinite mobile content choices, the operator's position as a player in the content value chain is evolving. The prominence of operator-run stores and services, once the default for users seeking online mobile content, has declined; operators are now competing with over-the-top content and service providers. Mobile operators must now focus their efforts on helping users discover the most relevant content and offerings not only from their stores, but also from a much larger number of affiliates' content stores. By leveraging their real-time and long-term insight into their users' overall online behavior and personal preferences, operators have the unique ability to provide users with the most relevant recommendations.
In addition, Harmony enables mobile carriers to take part in the mobile advertising value chain by introducing new ad-spaces while users browse the web, thereby positioning themselves as major advertising publishers. By leveraging user insight, Harmony provides accurate contextual and targeted information which increases advertisement click-through rates, thereby boosting revenues in turn.
As operators struggle to keep their subscribers' attention, they understand that the key to a successful browsing experience is keeping it user-centric. Flash Networks' solution includes MyPlace, a user-focused web toolbar, which serves as a one-stop-shop to simplify access to an enormous selection of rich content, including news, social networks, multiple search tools, bookmarks, and up-to-date account information, all from a single location.
"Lately, we have been seeing significant commercial interest in our web monetization solutions, in large part thanks to our unique combination of a user-centric approach together with creation of revenue streams for operators," said Merav Bahat, Vice President of Marketing and Business Development at Flash Networks. "Improved customer retention and higher-margin services are a powerful combination that can provide operators with competitive differentiation and market leadership."
Flash Networks' Web Monetization solution will be demonstrated at Mobile World Congress 2012, February 27-March 1 in Barcelona, at Flash Networks' booth in Hall 2, Stand 2C53.
About Flash Networks
Flash Networks, the leading provider of mobile Internet optimization and monetization solutions, enables operators to provide exceptional quality of experience, reduce network operational expenses, and monetize the mobile Internet. With in-depth traffic analytics and user insight, Flash Networks' Harmony Mobile Internet Services Gateway helps operators manage the explosion of mobile data traffic, while generating revenues by offering personalized and targeted content. With offices in North America, Europe, Latin America, and Asia, Flash Networks services over 500 million subscribers daily and is proud to count among its customers top-tier mobile carriers including MTS, Orange, SMART, SingTel Group, T-Mobile, and Telefonica Group. For more information, visit www.flashnetworks.com.
SOURCE Flash Networks