Feb 28, 2012 08:00 ET

Trend Micro Provides Longevity for Android in BETA

New Android App Helps Your Smartphone Last All Day and All Night

BARCELONA, Spain, Feb. 28, 2012 /PRNewswire/ -- (Mobile World Congress) -- Trend Micro Incorporated (TYO: 4704; TSE: 4704, #TrendMicro), a global cloud security leader and long-time innovator in mobile security, today announced the BETA availability of Trend Micro Longevity, the only app that leverages the cloud to warn users when an app that they have just downloaded consumes a great deal of battery power. Trend Micro Longevity is available for Android smartphones and the beta is available on the Android Market.

The battery life of smartphones has become an important concern for many users since smartphones have become critical parts of people's everyday lives. For the average smartphone user knowing which functions to switch off and how to do it is beyond them. Designed for the everyday user and extremely simple to use, Trend Micro Longevity for Android is a solution that provides average users with basic tools on how to stretch or squeeze out more battery life out of their smartphone.

This is the first Trend Micro app which integrates the recently unveiled Trend Micro Mobile App Reputation technology that analyzes the underlying code of apps and the websites that they connect to, as well as the behavior of apps. It can then correlate the information detected and identify malicious and resource-hogging mobile apps. This service leverages Trend Micro's global cloud intelligence system that scans and rates more than 45-billion files, emails, websites and now mobile apps every day.

With a simple UI and the ability to optimize a device's functions and ability to identify and stop high power consuming apps and tasks, Longevity empowers the everyday user with:

  • Just-a-Phone mode - enables a user with limited technical know-how to turn off the majority of battery draining functions, and just enable the basic things that allow their device to perform as a phone. It can extend the battery life of the phone by up to several hours.
  • Fast Drain alert - warns users when their phone has started to consume battery faster than normal, so they can take immediate action.
  • Power Hog App Alert - utilizes one-of-a-kind cloud intelligence to alert users when a new app they just downloaded consumes a great deal of battery power or negatively impacts the battery life of their smartphone.

"There are over 400,000 applications currently available on the Android Market, and anyone can develop and post an app. Poorly coded apps or apps that extensively use battery draining functions such as the GPS can have a drastic impact on a device's battery, and users will not know about the problem until it is too late. Longevity makes this easy and helps increase the likelihood that your phone will still be working at the end of the day," said Khoi Nguyen Head of Consumer Mobile Business Trend Micro. "And when people are stuck without a charger and all they want is to stay contactable, the Just-a-phone function makes it easy for anyone to turn their smartphone into just-a-phone, to squeeze every last bit of power out of the battery and ensure they can receive those all-important calls and messages."

Consumers can download and test the beta of Trend Micro Longevity at:

About Trend Micro
Trend Micro Incorporated (TYO: 4704; TSE: 4704), a global cloud security leader, creates a world safe for exchanging digital information with its Internet content security and threat management solutions for businesses and consumers. A pioneer in server security with over 20 years' experience, we deliver top-ranked client, server and cloud-based security that fits our customers' and partners' needs, stops new threats faster, and protects data in physical, virtualized and cloud environments. Powered by the industry-leading Trend Micro Smart Protection Network cloud computing security infrastructure, our products and services stop threats where they emerge – from the Internet. They are supported by 1,000+ threat intelligence experts around the globe.

Additional information about Trend Micro Incorporated and its products and services are available at Trend Micro.com. This Trend Micro news release and other announcements are available at http://NewsRoom.TrendMicro.com and as part of an RSS feed at www.trendmicro.com/rss. Or follow our news on Twitter at @TrendMicro.

SOURCE Trend Micro Incorporated

Information Supplied by: