NEW YORK, Feb. 28, 2012 /PRNewswire/ -- Penton Media's Supermarket News (SN) and Food Marketing Institute (FMI) have announced a unique partnership for news coverage of the FMI2012 show at the Dallas Convention Center, April 30 to May 3, 2012.
SN will produce and distribute the official show daily print magazine that leverages the reporting expertise of SN's veteran editorial team. The initiative will benefit from the show daily experience of SN's parent company, Penton Media, North America's largest independent b-to-b media company, which has handled production and printing for numerous show dailies across multiple industries.
SN will also present a true, multi-platform coverage experience for FMI2012 that includes digital distribution of the show dailies; real-time news posts via SN's website and mobile app; daily news dissemination through SN's e-newsletter; social media feeds on Twitter and Facebook; video interviews with industry leaders via SN Total Access video, and pre- and post-show reporting in SN's weekly magazine.
These efforts will relay all the excitement and content emerging from FMI2012, which will include important research and information from educational sessions, innovative ideas and concepts relayed on the exhibit floor, insights from the large gathering of retailers and suppliers, and news emerging from related events, including FMI's first-time "Supermarket Chef Showdown," an innovative culinary contest.
"We're very excited about this partnership with SN because it will help communicate the event's multi-dimensional nature," said Leslie Sarasin, FMI's president and CEO. "The coverage will enhance the experience for those in attendance and will relay all the excitement to those who couldn't attend. This is a great way to transmit the FMI message as we celebrate our 35th year."
Jerry Rymont, SN's publisher and vice president of the Penton Food Group, said, "This multi-platform offering will leverage our brand's expertise with print, digital and video, and showcase our editorial team's leadership in coverage of the industry. We look forward to this collaboration of two great brands: SN and FMI."
SN's sales and marketing teams will oversee advertising and promotion for the show daily and related products.
About Food Marketing Institute
FMI, based in Arlington, VA, represents food retailers and wholesalers, including large multi-store chains, regional firms and independent supermarkets with a combined annual sales volume of $680 billion (three-quarters of all retail food store sales in the United States).
About Supermarket News (SN)
SN covers the food retailing industry through its weekly magazine and an array of digital products. For 60 years it's been the industry's source for news and insights. Readership includes retailers, manufacturers, brokers, analysts, association executives and others connected to the industry. SN is recognized as the authoritative voice in its field because it operates with the largest and most experienced staff of news gatherers and editors in the industry.
About Penton Media, Inc.
As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. The Company is headquartered in New York City with approximately 1,100 employees across key locations throughout the world including New York; Cleveland; Chicago; Overland Park, Kansas; Boulder, Colorado; Fort Collins, Colorado; and Hong Kong. Penton is a privately held company owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.
Penton Media, Inc.
Phone: (216) 931-9720
SOURCE Penton Media Inc.