February 29th, 2012

Develop Croydon to highlight Croydon’s bold approach

Croydon’s bold approach to change is key to attracting new investment to the town.

That is the view of key members of the Develop Croydon consortium which will be representing the borough’s interests at international property trade fair MIPIM 2012 in Cannes, France, from March 6 to 9.

For the second year, the private sector-led group will be striking deals with the most influential retail estate professionals which to help maintain the momentum for change in Croydon.

Craig Marks, chief executive of Menta, which recently won planning consent for a regeneration project near East Croydon Station featuring a 55-storey residential tower, believes that kind of decision can play its part in attracting further investment.

He said: “Croydon Council has taken some bold steps forward in recent years, which will result in the borough reaching its full potential as one of London’s largest and most significant Outer London locations.

“One of these has been to recognise the importance of improving the environment around its major access hub, East Croydon Station.

“The landmark tower we intend to build as part of our scheme in Cherry Orchard Road will do more than regenerate its immediate area – it will contribute towards sending a powerful message to anyone looking towards Croydon that the town is ready, willing and able to embrace change.”

As well as the Menta scheme, Croydon Council’s commitment to the regeneration of the town has also been demonstrated by it granting planning permission for other landmark developments including Stanhope Schroder’s scheme for Ruskin square featuring one million square feet of offices, apartments and leisure facilities and Guildhouse Rosepride’s 55-storey tower of offices and apartments at One Lansdowne Road, designed by architect Piers Gough.

Meanwhile, John Laing is working with Croydon Council in the form of Croydon Urban Regeneration Vehicle (CCURV) on the development of a Public Service Delivery Hub to be delivered in 2013.

Jamie Kerr, Director for Strategic Partnerships at John Laing, said: “Our recognition of the potential to invest in Croydon goes far beyond its excellent transport links and vicinity to London and its airports.

“Today, more than ever, the public sector is looking to commercial partners to help maximize returns from their assets, and Croydon Council has led from the front in embracing innovative procurement models to deliver new infrastructure and significant regeneration to the local communities it serves.”
The Develop Croydon delegation at MIPIM includes Abstract Group, Berkeley, CCURV, Guildhouse Rosepride LLP, Hammerson, Menta, RJ Witt Associates, Schroder Investment Management Ltd, Sinclair Clark, Stanhope plc and WT Partnership and is supported by the London Borough of Croydon.

Rob Witt, principal of RJ Witt Associates, said: “RJWA is supporting Develop Croydon because we firmly believe there is a desire and potential for change in Croydon. This requires to be driven by a partnership of private business and the council.
“Develop Croydon is most suited to assist with driving this change.”


For further press information, please contact:
John Payne,
White Label Consultants,
email: john@whitelabelconsultants.org.uk
Tel: 020 8726 7968 (office)
07976 436433 (mobile)
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