Extreme Hotels To Launch In Sochi, Russia - The 2014 Winter Olympic Games Destination

(Virtual Press Office) - Extreme Hotels, a ground breaking hotel brand and management company, and “Rosa Khutor” Ski Resort Development Company LLC” (a part of ProfEstate), one of Russia’s leading property developers, are very pleased to announce the launch of an Extreme Hotel in Sochi and the signing of a 10 year management contract.

The 209 bedroom Extreme Hotel will open in early 2015 for domestic and international travellers. Strategically located at the foot of the Alpine Ski slopes and adjacent to the Snow Park, both developed for the Winter Olympic Games 2014, the Extreme Hotel delivers the ultimate adventure platform for even the most demanding guest. “Once all our facilities are built this will be one of the best Extreme Sports locations in the world and is perfectly positioned to ride the wave of attention that Sochi is attracting as a lead in to the Winter Olympics in 2014.” explains Al Gosling, CEO of Extreme Sports Company and founder of The Extreme Sports Channel.

Sochi has recently won bids for F1 as well as for the Winter Olympics and is the perfect destination for an Extreme Hotel as well as a more in-depth co-brand relationship which sees Extreme working with Rosa Khutor on a tourism and sports activity partnership via our Extreme Destinations business. This partnership involves Extreme developing a large collection of Extreme branded action sports facilities throughout the valley and Extreme Park with snowboard and freestyle centre. This will ensure that Rosa Khutor will be strongly differentiated from other ski resorts and make it a destination of choice for the many millions of Extreme Sports enthusiasts around the world.

Extreme Hotels aim is to become one of the world’s leading sports lifestyle based hotel brands, offering something new, different and exciting in the hotel sector. Delivering affordable, high value, entertaining, active, cutting edge sports based hotels located in the finest Extreme Sports and urban destinations around the world. Extreme Hotels deliver high quality innovative design with state of the art technology, a revolutionary social bar concept and, as you’d expect, the best local advice, access to Extreme Sports facilities, packages & equipment for all our guests.

Revolutionizing what’s on offer in the hotel sector today, Extreme Hotels is set to become a ‘maverick’ of hotel brands. The creation of this new hotel is the inspired vision of Al Gosling who says, “We have formed this unique and powerful partnership, with two of the hotel industry’s ‘big guns’ and innovators to deliver an international forward-looking proposition that promises to transform what’s presently on offer in the hotel industry today.”

Recognising that the world presently holds more than 165 million Extreme Sports participants worldwide, and that Extreme Sports are the fastest growing market sector in the sports arena, Extreme Hotels has a clear market positioning and a community craving this product.

Al passionately believes that this new offer will revolutionise what’s on offer presently in the market place, he adds, “We will provide guests with an environment that is extraordinarily social, a real laugh and hopefully strike a chord with travellers who are young at heart and that crave style, fun and adventure. Sochi provides the perfect back drop for this and Rosa Khutor Ski the perfect company to maximise this opportunity with.”

For more information please contact:
Rebecca Pearson

Email: rebecca@extremeinternational.com
Telephone: 0207 244 1000

Website: http://www.extreme-hotels.com
http://www.extreme-hotels.comhttp://www.extreme-destinations.comhttp://www.extremeinternational.com http://www.extreme.com

About Extreme Hotels
Extreme Hotels is the only action sports focused hotel management company operating in the hotel industry today. Our vision is to Inspire our guests to go out, explore and experience the sports, the music, the fashion and the way of life that the Extreme brand represents. Our mission is to create and build the worlds leading experiential Extreme Sports inspired hotel chain. Our hotels are totally different from the standard 'me-too' hotel chains out there today and are targeted at the traveller looking for a great experience and a great hotel. Locations - we are focused on sports orientated beach, wind, wave, mountain and snow destinations around the world. Run by a deeply experienced management team from the hotels industry we are now working on launching 7 new Extreme Hotels across 5 countries over the next 48 months. Please take a look at http://www.extreme-hotels.com for more information.

About Extreme
The Extreme Sports Company was founded in 1995 and is a pioneering brand management and licensing company that owns the Extreme brand, one of the world's most unique sports lifestyle brands. We started The Extreme Sports Channel which gives the brand authenticity, credibility and delivers direct exposure to our target community 24/7 in over 62 countries.

From this We are building the business via a portfolio of long term strategic partnerships with market leading companies in the following categories: Extreme hotels, Extreme destinations, Extreme drinks, Experiences (sports courses and experiences), Automotive, Grooming, Apparel, Footwear and Electronics. We are making this happen by understanding the scale of the extreme sports market, pinpointing gaps in specific category areas, finding the right partner, developing powerful differentiated consumer propositions and then supporting these partnerships through significant central brand marketing integrated with excellent creative services.

About Rosa Khutor
The Rosa Khutor Alpine Resort is located at Aibga Ridge and will host all Alpine Skiing disciplines (Downhill, Combined (downhill and slalom), Giant Slalom and the Super Giant Slalom) and is one of the prioritized Olympic construction facilities. 

The unique aspect of the resort is the single finishing zone for all ski disciplines as well as the Olympic piste with 1000 meters altitude difference and six flying lengths up to 70 meters. The pistes were designed by a world renowned expert and vice president of FIS Alpine Committee, Bernhard Russi. The length of Olympic pistes totals 9 kilometers, and the complex will have 18,000 seats for spectators.

The Snowboard Park and Freestyle Centre is at an elevation of 1100–1200 m above sea level and together creates one of the most comfortable venues for both for sportsmen and for spectators.

For the Winter Olympics 2014, the capacity of the Snowboard Park is up to 15,000 people (seating for 5,000 people and standing room for 10,000). The capacity of the Freestyle Centre is up to 14,000 people (seating for 4,000 people and standing room for 10,000). These facilities will be operational by the end of 2011 for test competitions.

Please contact Geoff Parkinson or Al Gosling for more information.

Mobile +44 7831 301 508

Mobile +44 7767 623 332
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