Contact: Rona Tison
ITO EN (North America) INC.
MEET THE NEWEST MEMBERS OF THE TEAS' TEA FAMILY
Half & Half-Fresh Brewed Green Teas and Juice
New York(June 2012)
- (Virtual Press Office
) – ITO EN (North America), INC., the world's supplier of green tea leaves and bottled tea beverages, will be introducing the newest members to the TEAS' TEA family-Half & Half, at the Summer Fancy Food Show-Washington D.C.(June 17-19, 2012). Adding another tier to their award-winning line of TEAS' TEA, the new TEAS' TEA Plus line will
introduce an all-time American classic beverage made with fresh brewed green tea, instead of the traditional black tea used in Half & Half. Five(5) new flavors will be launched at the show.
Using the finest quality whole loose leaf tea leaves, the tea is meticulously brewed to draw
out from the tea leaves their naturally occurring health benefits to create a bottle of tea that is
natural, healthy, safe, well-designed and delicious. Offering only 50 calories per serving
(12 grams of sugar), the tea is slightly sweetened with all natural cane sugar and a touch of stevia. Packaged in a 16.9fl oz, the bottles will retail at a suggested price of $1.99.
Five new flavors of TEAS' TEA Half & Half:
Green tea with Lemonade-A tangy infusion of zesty lemonade with green tea makes this a unique and quintessential summer beverage.
Green tea with Green Apple- The tartness of granny smith apples and the herbaceous notes of green tea makes this a refreshingly brisk tea.
Green tea with Peach- The taste of a deliciously juicy peach pairs beautifully with fresh brewed green tea, making this a healthy favorite.
Green tea with Coconut Water- A refreshing balance of hydrating coconut water and healthy green tea creates a tropical elixir with a clean finish.
Green tea and Grape- An aromatic blend of familiar, fresh grapes gives this premium green tea an antioxidant rich kick.
"We are pleased to be broadening our offerings with a quintessential summer beverage made with green tea, instead of a traditional black tea." says Rona Tison, senior vice president of corporate relations. "Infusing the tea with a southern peach or granny smith apple makes a perfect balance of East meets West."
For more information, please visit http://www.itoen.com
About ITO EN (North America)
ITO EN (North America), INC.,a subsidiary of ITO EN,LTD., is the nation's leading purveyor of green tea products and beverages. The company is an innovator in the beverage industry, marketing award-winning tea lines in the U.S.,including: TEAS' TEA, Traditional Japanese Tea(Oi Ocha-Japan's #1 Selling Green Tea) and ITO EN Shots. ITO EN is dedicated to creating an authentic green tea culture in the United States. Committed to products that embody the company's five principles of Natural, Safe, Healthy, Well-designed and Delicious, ITO EN is uniquely positioned as a pioneer and innovator in the tea industry.
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