Brand Licensing Europe welcomes DreamWorks Animation to 2012 show
London, 24 July 2012: (Virtual Press Office) - Advanstar today announced that DreamWorks Animation is confirmed to exhibit at this year’s Brand Licensing Europe, Advanstar’s annual licensing exhibition, which takes place from the 16th – 18th October 2012 at London’s Olympia.

“We are delighted to be exhibiting at Brand Licensing Europe and are excited to extend our reach throughout the international marketplace. Our current film slate, led by 2013's Turbo lends itself to merchandising opportunity across all categories” says Sheila Clarke, DreamWorks Animation's Head of International Consumer Products. “Our films and characters resonate with a worldwide audience and the goal is to extend that experience beyond the movie theatre and into the home.”

DreamWorks Animation joins over 250 leading brand owners, showcasing over 2,200 of the latest brands, characters and images.

Brand Licensing Europe is attended by the most senior people in the licensing industry and is a must attend in the licensing calendar, bringing the world of licensing together under one roof.

To register for free visit http://www.brandlicensing.eu. Follow us on Twitter for the latest show news and updates@bleurope.

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For press information please contact Emma Harris at eharris@advanstar.com
or Tel: 07919 408233
Notes to editors:

About Brand Licensing Europe
Brand Licensing Europe 2012 (http://www.brandlicensing.eu) takes place from 16 – 18 October 2012 in the Grand Hall, Olympia London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 14th successful year, Brand Licensing Europe 2011 hosted 252 exhibitors and 5610 visitors from 59 countries.

About Advanstar Licensing Group
Advanstar Communications Inc. (http://www.advanstar.com), producer of Licensing International Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to “connect our customers with theirs”. Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.