Apr 01, 2009 08:30 ET
QuickPlay Media Announces PrimeTime2Go Premium Mobile TV Service for BlackBerry(®) Smartphones
On Demand Video Temporary Download Service Will Deliver Full Episodes
of Popular TV Programming from Leading Networks Such as NBC, MTV
Networks, CBS and The CW
LAS VEGAS --(Business Wire)-- Apr 01, 2009
QuickPlay Media, the
premier provider of solutions that manage the business of mobile video,
today announced the upcoming launch of its PrimeTime2Go™ premium mobile
TV service. The monthly subscription fee-based service will be available
in early May via the BlackBerry App World™ storefront, and will enable
consumers to download and watch full-length episodes of their favorite
shows on-demand including NBC’s “The Office,” CBS’s “CSI,” MTV’s “The
Hills,” a part of MTV Networks, and The CW’s “90210” anytime, anywhere.
QuickPlay will offer PrimeTime2Go in the US on the BlackBerry® Bold™ and
BlackBerry® Curve™ 8900 smartphones, which are currently available to
AT&T and T-Mobile customers. The service will allow customers to easily
browse extensive catalogs of content and download selected programs to
their smartphone in the background, thereby allowing them to use other
services while shows are loading. Following the download, subscribers
will be able to watch their selected program on their schedule until the
pre-determined viewing period expires. All selected content will be
delivered over Wi-Fi which provides cost savings, since it will not
impact the user’s data usage.
For added convenience, subscribers will have the ability to watch the TV
shows offline. PrimeTime2Go will also provide capabilities that allow
consumers to pause a program, exit the application and then resume
viewing from where they left off upon re-entering the service.
“Media-friendly devices are increasingly becoming the preferred source
of entertainment. With the PrimeTime2Go service, BlackBerry® users will
have fast and easy access to a vast library of popular content that’s
worth watching,” said Wayne Purboo, president and CEO, QuickPlay Media.
“With the ability to quickly download and view the hottest television
shows at an affordable price, whenever and wherever it’s convenient,
PrimeTime2Go will give consumers an unmatched mobile experience while
providing a strong revenue stream for content providers and operators.”
Future enhancements to the PrimeTime2Go service will include the
addition of new premium content from notable broadcast and cable
networks and the extension of the service to other BlackBerry® smartphones.
Customers will also have the ability to subscribe to an entire season of
shows and have them automatically downloaded to their device soon after
their original air date.
“Our partnership with QuickPlay will give NBC’s fans a new way to enjoy
their favorite shows on their BlackBerry® smartphones wherever they go,”
said Ron Lamprecht, Senior Vice President, Sales Business Development,
NBC Universal Digital Distribution.
“BlackBerry® smartphones reach a large number of consumers and we’re
excited to extend the reach of CBS and CW content further through this
service,” said Jeff Sellinger, Executive Vice President and General
Manager, CBS Mobile.
“We are excited to make our hit programming available through
QuickPlay’s PrimeTime2Go, an innovative new way to experience mobile
entertainment,” said Greg Clayman, Executive Vice President of Digital
Distribution and Business Development, MTV Networks. “This service will
truly enable us to further engage with our audiences around some of our
most popular shows.”
“QuickPlay’s announcement of its PrimeTime2Go application is an
encouraging proof point of the emerging trend we’re seeing in terms of
leveraging Wi-Fi technology to move mobile traffic, at a significant
cost savings to the end customer,” said Scott Ellison, vice president,
mobile consumer services at IDC. “By combining premium content,
consumer-friendly download mechanisms and a smooth user experience,
QuickPlay’s service will be a great example of the future of mobile
entertainment.”
Pricing and Availability
PrimeTime2Go will be available in early May, as a $7.99 monthly
subscription. To access the service, subscribers will need to visit
BlackBerry® App World™ storefront (www.blackberry.com/appworld)
on their compatible smartphones, browse to the “Music and Video”
category, select PrimeTime2Go, and then follow the instructions to
download and install the application.
About QuickPlay Media
QuickPlay Media Inc. is the premier provider of solutions to manage the
business of mobile video. Successfully used by the World’s leading
communications providers including RIM, Bell and AT&T, QuickPlay
provides the fastest and most flexible way for companies to deliver
mobile video worth watching. QuickPlay is headquartered in Toronto, with
sales offices in London and throughout the US. For more information
please visit www.quickplay.com.
QuickPlay Media Inc.
fama PR
Doug Fraim, 617-758-4176
quickplay@famapr.com