Apr 01, 2009 08:30 ET

Glu Mobile Announces the Launch of Build-a-lot on Apple App Store

SAN MATEO, Calif. --(Business Wire)-- Apr 01, 2009 Glu Mobile Inc. (Nasdaq:GLUU), a leading global publisher of mobile games, today announced the launch of Build-a-lot on the Apple App Store. Build-a-lot, a critically acclaimed real estate strategy game originally developed for online audiences by HipSoft, lets iPhone and iPod touch users build, buy, sell and rent properties with the ultimate goal of building up towns, mastering the market, and becoming a real estate mogul.

“Glu is excited about its latest development efforts for the popular iPhone and iPod touch, as the App Store continues its exponential growth and consumers become increasingly eager for high quality mobile games,” said Jill Braff, senior vice president of global publishing, Glu Mobile. “HipSoft has cultivated a strong audience for the online and downloadable versions of Build-a-lot, and we are looking forward to providing existing fans with another way that they can interact with their favorite building game.”

“Millions of online players have enjoyed playing the award winning Build-a-lot games,” said Brian Goble, co-founder, HipSoft. “Now even more people can discover the excitement of becoming a real estate guru by playing on their iPhone or iPod touch.”

The iPhone and iPod touch version of Build-a-lot maintains all features and functionality available to players of the computer game, including:

• Unique Houses - Construct, buy, sell and upgrade eight building types and six types of homes including mansions and castles
• Two Modes of Play - Career mode allows players to complete fun goals and earn money; casual mode provides the opportunity to improve a neighborhood at your own pace
• Lasting Gameplay - More than 35 levels in eight unique neighborhoods
• Varied Environments - Purchase blueprints to construct a variety of fun buildings including cinemas, ice rinks and fire stations
• Advanced Graphics - Enhanced graphics augment the beautifully rendered animated backgrounds and enhanced user interface

Build-a-lot is now available worldwide for $4.99 from the Apple App Store on iPhone and iPod touch or at www.itunes.com/appstore/.

Build-a-lot is the fourth game that Glu has brought to the Apple App Store following titles that include Space Monkey, Bonsai Blast and Batmobile. The game took the casual games industry by storm in 2007, garnering several awards including No. 1 “Action/Arcade Game of the Year” on Big Fish Games and “Strategy Game of the Year” on RealArcade.

For more information, go to www.glu.com. For live updates follow Glu on Twitter at www.twitter.com/glumobile or become a Glu Mobile fan on Facebook.

About HipSoft

Founded in 2002 and located in Redmond, Washington, HipSoft LLC is a leading developer of casual games. HipSoft has developed a wide variety of popular games including Flip Words, Ocean Express, Trivia Machine and the award winning Build-a-lot series. For more information please visit the HipSoft website at www.hipsoft.com.

About Glu Mobile

Glu (NASDAQ:GLUU) is a leading global publisher of mobile games. Its portfolio of top-rated games includes original titles Super K.O. Boxing!, Stranded and Brain Genius, and titles based on major brands from partners including Atari, Activision, Konami, Harrah's, Hasbro, Warner Bros., Microsoft, PlayFirst, PopCap Games, SEGA and Sony. Founded in 2001, Glu is based in San Mateo, Calif. and has offices in London, France, Germany, Spain, Italy, Poland, Russia, China, Brazil, Chile, Canada and Mexico. Consumers can find high-quality, fresh entertainment created exclusively for their mobile phones wherever they see the 'g' character logo or at www.glu.com.

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Dig Communications for Glu Mobile Inc.
Michaela Wilkinson, 415-233-4075
mwilkinson@digcommunications.com