VERIA LIVING WORLDWIDE UNVIELING
FOUR NEW ORIGINAL SERIES TO MIPCOM
Company Also Bringing Expanded Programming Block Options to Market
As well as More than 250 Hours of Original Fitness and Healthy Cooking Shows
NEW YORK, NY – August 7, 2012
(Virtual Press Office
) – Veria Living Wordwide, devoted to showcasing healthy lifestyle and wellness programming, will be unveiling four new original series during MIPCOM (Stand #G3.07). The series were all produced at the company’s new, state-of-the-art New York production studios. The announcement was made today by Raymond Donahue, SVP / head of program sales for Veria Living Worldwide which offers broadcasters a host of services such as creation of programming blocks to fill day part and custom channel IDs.
“For MIPCOM we’re excited to offer an expanded line-up of new, original programming that exemplifies Veria Living brand’s standard of high quality wellness programming,” said Mr. Donahue. “Veria Living Worldwide is now in the position of being able to offer broadcasters ‘viewer-tested’ programming in topic-centric blocks ranging from fitness to healthy cooking to help them enhance their key dayparts.”
In addition to offering programming blocks featuring 200-plus hours of fitness shows and 150 hours of cooking shows, Veria Living Worldwide will unveil these new series at MIPCOM:
• Myth Defying with Dr. Holly (26 X 30 min) - “Dr. Holly,” an acclaimed expert in the field of natural medicine helps viewers break down the myths and misconceptions about health and health related topics - separating facts, fiction and fads.
• What Would Julienna Do? (39 X 30 min) - A lifestyle-oriented talk show starring Julieanna Hever, M.S., R.D., C.P.T., an author and advocate of the benefits of following a whole food, plant-based diet. Julieanna will share “insider information” with her viewers on such everyday topics as “getting your kids to eat better” and “treating menopause” to “rekindling the spark in your marriage” and “getting back in shape for your high school reunion.”
• Kitchen Cures with Peggy K (39 X 30 min) - Registered holistic nutritionist, health educator, and culinary consultant Peggy Kotsopoulos whips up healthy and delicious dishes that are both good…and good-for-you! Whether it’s Pumpkin Mousse or her famous Mediterranean Quinoa Salad, Peggy has the recipe for what ails you!
• Yoga Sutra Now with Jai Sugrim (52 X 60 min) - Certified Jivamukti Yoga teacher Jai Sugrim combines physical asana practice with a master class in understanding the origins of every pose, movement, breathing technique, meditative focus, nutritional habit and thought process.
About Veria Living Worldwide:
Veria Living Worldwide represents one of the largest catalogs of first-run, original healthy lifestyle and wellness programming, which connect viewers in a contemporary and accessible manner to the benefits and joys of living a healthy lifestyle.
With wholly-owned offices across the globe – London, Middle East, Hong Kong, Dubai, Africa and India – the company’s team of senior executives partner with its clients to deliver a level of personalized service based on in-depth knowledge of both the broadcaster and region.
Veria Living Worldwide is a division of Veria Living, a leading media company devoted to showcasing wellness programming and related content. Headquartered in New York, the privately-held company is spearheaded by its forward-thinking 24-hour Veria Living linear channel and its digital distribution platform.
Don Ciaramella / Matt Biscuiti
The Lippin Group