Apr 02, 2009 00:01 ET

AdMarvel Launches Ad Mediation for Apple iPhone

Open Platform Enables Advertising from Numerous Ad Networks, and Direct-Sourced Inventory

LAS VEGAS --(Business Wire)-- Apr 02, 2009 AdMarvel, a leading provider of mobile advertising mediation services, today announced the availability of its iPhone Advertising Toolkit. Leveraging experience from a broad portfolio of mediation services for mobile advertising, the toolkit enables iPhone application developers to easily integrate advertising from virtually any ad network into their applications. Advertising metrics and analytics are provided via a web console giving a near real-time view of the application’s advertising performance. To answer the diverse needs of iPhone developers with an expanding international user base; AdMarvel can also act as a fully functional ad-server, supporting the provisioning and management of direct-sourced or in-house advertising.

“Mobile advertising is becoming an increasingly important monetization vehicle for iPhone developers,” said, Jan ten Sythoff, Manager of the Mobile Content Practice at Pyramid Research, providing research and analysis on the global mobile data services opportunity. “Providing an open platform that allows developers to easily place and manage advertising inside their applications is an important evolutionary step in this fast growing market.”

“The iPhone is an amazingly innovative platform, attracting the very best developers around the world,” said Mahi de Silva, AdMarvel CEO. “We are excited to bring these developers a compelling path to revenue with a comprehensive platform to enable, manage and analyze the effectiveness of advertising.”

AdMarvel works on behalf of mobile publishers to source and manage advertising from a variety of global and regional ad Networks including AdMob, Admoda, BuzzCity, Google, JumpTap, Millennial Media, mKhoj, Mojiva, Movoxx, Nokia, Quattro Wireless, Ringleader Digital, RingRing Media, Smaato, Third Screen Media, and Zestadz.

About AdMarvel

AdMarvel makes mobile advertising work by enabling mobile publishers and operators to easily source, provision, manage and track advertising from virtually any ad network or direct sourced advertising inventory. As the leading trusted third party in mobile advertising, AdMarvel works with mobile publishers, carriers, ad networks and advertisers to optimize advertising inventory and deliver higher revenue. AdMarvel services work across mobile web, WAP, SMS, MMS, in-application, idle-screen and video modalities. For more information, visit www.AdMarvel.com.

AdMarvel
Steve Manning, 650-212-2336
steve@admarvel.com