STAY REFRESHED AND SPEND LESS ON
ICED COFFEE FOR THE SWELTERING SUMMER DAYS…
WOLFGANG PUCK ICED COFFEE OFFERS A REFRESHING, COLD BREWED, ORGANIC AND LESS COSTLY CHOICE THAN COFFEE SHOP LATTE-STYLE DRINKS:
Beverly Hills, CA – August, 2012 (Virtual Press Office
) -- With summer bringing sweltering temperatures and more people than ever looking to cool off with iced coffee drinks, Wolfgang Puck Iced Coffee (WPIC) is enjoying an increase in sales, mimicking the growth in the overall marketplace and is now available in 38 states.
Aside from being only 120 calories, cold brewed, organic and kosher, one of the reasons for the increase in sales is price, with an average bottle of WPIC selling for approximately $2.29 compared to iced coffee latte-style drinks in coffee shops which sells for between $3.00 and $5.00. Additionally, because WPIC is already flavored, the tastes in all four flavors are consistent whereas the flavoring in iced coffee-style drinks you order at coffee shops can vary from Barista to Barista.
“Summer is our top sales season,” says Craig Lieberman, President of Woodway Beverage Partners, L.L.C., who brought the idea for the product to Chef Wolfgang Puck in 2009. “WPIC is different from other bottled coffee drinks because it is less sweet and drinking overly sweetened drinks in hot weather tends to make people thirstier and leads them to drink higher calorie beverages.”
For more information about where WPIC can be found, please visit the website at http://www.wolfgangpuckicedcoffee.com
or become one of over 21,000 facebook fans. People can also check in on Twitter at CuTtheFrap.
pr contact: summer communications/323.547.2747