Media Release

30 August 2012

Loft London Launches Loft Solutions
Square Blue Solutions and Loft London Collaborate to Bring Platform Systems Integration Service
(Virtual Press Office) IBC 2012. Stand 10.A10: Loft London, a leading independent digital media facility, has launched Loft Solutions, a technology systems integration consultancy aimed at the broadcast market to enable broadcasters to integrate various systems into their existing workflows.

The consultancy is a joint venture with Square Blue Solutions, a specialist workflow consultancy, and brings together both companies' expertise in integrating various pieces of technology into a file-based workflow environment.

Loft Solutions will provide coding and structure to the international broadcast market and is already in advanced discussions with broadcasters in Eastern Europe to bring their expertise to that market.

Jeremy Bronitt, Managing Director of Loft London, said: "Loft London has been integrating various pieces of file-based technology and making them work together since we started five years ago. We are platform agnostic so are skilled in making various pieces of technology from different manufacturers work together. Square Blue Solutions brings advanced workflow expertise to enable us to take this offering to other broadcasters looking to integrate the latest technology into their existing workflows."

James Gibson, Managing Director, Square Blue Solutions, said: "IBC is a great time to launch this type of service as broadcasters will be shopping at the show to acquire the latest technology to make their file-based workflows faster and better. The problems start when they try and plug them into their existing infrastructure. Our expertise will help take away the head-ache of integrating the technology to allow the broadcaster to get on with business as usual."

Representatives from Loft Solutions will be available at IBC on the Wohler Stand, Hall 10, A10. To book an appointment, please email davide.maglio@loftlondon.co.uk.

About Loft London
Loft London is a dedicated media facility servicing clients across the broadcast media industry. Its clients include both international broadcasters and smaller content owners, including BBC World Service, ESPN, Red Bull, On Demand Group, BSkyB, Central Partnerships (Russia), Orbit Showtime Network (UAE) and Mauris Film (Russia).

Founded in 2007, Loft London has built a reputation for technical expertise, exceptional customer service and flexible pricing models. Loft London's focus is to work with content owners, content creators and distributors through all stages of the content lifecycle and the evolution from tape based servicing to digital distribution.

Loft London offers a total video servicing package, encompassing ageing formats and libraries through to current HD and 3D standards, with the ability to deliver to any Digital Asset Management Service platform.

Loft London's high end encode, ingest, transcode, storage and digital distribution facility together with its experienced and accessible team, positions Loft London as a fast growing, global media hub.

Headquartered in Chiswick, West London, it has a disaster recovery site in South London and an office in LA servicing the growing 2D to 3D conversion markets.

For more information, please contact:
Clare Plaisted
Loft London
clare.plaisted@loftlondon.co.uk
+44(0)7739920287
http://www.loftlondon.co.uk.