Broadcast Partnership Program Empowers Millions of Cord-Cutters Antennas Direct unveils Broadcast Partnership Program to Fuel the Fire in Cord-Cutting Movement
SEPTEMBER 6, 2012; ST. LOUIS – (Virtual Press Office) - If the pace continues, 2012 stands to be a banner year for the cord-cutting movement. Recent numbers show 400,000 cut the cord last quarter, putting the trend on pace to top last year’s estimate of 1.5 million. As a growing number of households cut the cord, a demand has emerged for access to free over-the-air programming. Antennas Direct, a leading antenna manufacturer, recently unveiled the Broadcast Partnership Program, creating strategic alliances with broadcasters nationwide to further promote free, high-quality programming through the use of an HD Antenna.

“We’re here to help Americans realize they DO have an alternative to exorbitantly priced television,” said Richard Schneider, president of Antennas Direct. “We’ve developed this program to partner with key broadcasters, effectively delivering our message to thousands of viewers in markets across the country. Antennas Direct has a commitment to lead the cord-cutting movement, empowering millions of Americans to free themselves from the financial strain of an unhappy relationship with cable companies.”

Free TV is making a comeback. Cable and satellite companies are losing customers in record numbers as more and more households turn to free over-the-air programming. With little more than an Antennas Direct antenna and their television, viewers can access as many as 100 free channels in some markets. The Broadcast Partnership Program will raise awareness of free television programming, allowing broadcasters to increase their OTA viewership while viewers save hundreds a year.

“Broadcasters are perfectly positioned to promote the migration back to free over-the-air TV,” said Pete D’Acosta, Director of Business Development at Antennas Direct. “80% of the population still doesn’t realize digital broadcast is available to them. By partnering with Antennas Direct, broadcasters will educate their audience and raise awareness, generate revenue for their station, protect their spectrum by increasing OTA viewership, and save viewers over a thousand dollars a year. As cable providers scramble to retain customers, we’re thrilled to partner with local broadcasters at the forefront of the cord-cutting movement.”

As part of the Broadcast Partnership program, Antennas Direct will provide 200 antennas to each broadcaster to be given away to local viewers. These giveaways have been wildly successful in the past, causing multiple-mile back-ups and viewers waiting in line overnight. Antennas Direct will also provide banner ads, a personalized landing page, unique toll free number for orders, a series of TV commercials and more.

About Antennas Direct
Antennas Direct is the leader in antenna technology, reinventing the antenna for the digital era. With a heritage in over-the-air antennas specifically tuned for core DTV frequencies, Antennas Direct has invested major resources into the discovery and implementation of new antenna designs for digital reception. Founded in 2003, the firm is a multiple year Inc. 500 Fastest-Growing Company and member of the Future of TV Coalition. Visit antennasdirect.com for more information.

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