Simpli Gourmet Gluten Free Oatmeal Joins OatShakes at Whole Foods Market in Northern California, Colorado, New Mexico, Utah and Nevada
Consumers demand for more flavorful, premium oat products on the rise
Palm Beach Gardens, FL – (September 4, 2012)
– (Virtual Press Office
) - Simpli ™ makers of premium gluten free oatmeal and the award-winning Simpli OatShake, today announced Whole Foods Market will carry its line of gourmet oat products in a total of 68 stores located in Northern California and Rocky Mountain regions.
“For us, oats are gourmet food. We are delighted that Whole Foods is looking to satisfy their most demanding customers by offering premium oats, grown with care by family farmers in Scandinavia, where GMO is prohibited,” commented Helena Lumme and Mika Manninen, co-owners of Simpli.
Whole Foods will carry Simpli’s one-of- a-kind single-serve instant oatmeal cups in three all natural sweet flavors: Apricot, Raspberry and Plain. Sweetened with natural fruits and berries and a few grams of unbleached GMO-free beet sugar, these convenient to-go cups are ideal for busy families or anyone who wants a quick, delicious breakfast or snack.
“Simpli is the only certified gluten free oatmeal in single-serving cup on the market. Our goal is to make eating healthy and gluten-free both easy and delicious, by delivering all natural, non-GMO products in ready-to-go packaging,” added Lumme and Manninen.
The new single serve oatmeal cups join Simpli OatShakes on Whole Foods’ shelves. Currently the retailer is carrying OatShakes in two flavors: Chocolate (8.45 fl oz and 25.35 fl oz) and Tropical Fruit (8.45 fl oz).
Closed Loop Process = A New Definition of "Gluten Free/Pure Oats"
In Scandinavia, gluten free oats are called "pure oats." It refers to purest form of oats, nothing taken away, nothing added. Oats are naturally gluten free, but the problem comes with cross-contamination: Simpli ensures that there's no cross-contamination with other grains at any point, guaranteeing that each box of oatmeal contains only oats and nothing else.
The idea for Simpli started in 2008, when U.S. émigrés and Simpli co-founders Helena Lumme and Mika Manninen were visiting their native Finland and tasted their first oat-based smoothie and decided soon after to bring it and other oat products to the U.S. Simpli OatShakes and Gourmet Gluten Free Oatmeal are the first of many wholesome foods being introduced by Simpli. For more information, visit http://www.livesimpli.com
. You can also follow Simpli on Twitter (@LiveSimpli) and Facebook (http://www.facebook.com/pages/Simpli
Media Contact: Terri Slater, Simpli Publicist, 561-487-7037 firstname.lastname@example.org