AMSTERDAM, Sept. 6, 2012 /PRNewswire/ -- IBC – mDialog (www.mdialog.com), the leader in video stream management on connected devices, today announced "1 to 1 addressable advertising" for linear and live-streaming programming. Using mDialog's proprietary Smart Stream Platform™, content owners and service providers will be able to target specific advertisements to each individual viewer on devices such as the iPhone, iPad, Android, AppleTV, GoogleTV, Roku, and Xbox.
mDialog's ability to deliver 1 to 1 stream addressability is based on its Smart Stream Platform, a cloud-based technology that manages the entire video stream. Through intelligent stream management, mDialog effectively turns a Multicast IP video stream into a Unicast video experience. This Unicast/Multicast hybrid breakthrough is achieved through mDialog's highly-scalable Linear Stream Manager, which delivers a unique stream manifest to each individual viewer's connected device. By separating the information management of the stream from the multicast delivery of the actual video media, a unicast stream experience is achieved, allowing each individual viewer to receive unique ad breaks and other in-stream events.
Until now, targeting for linear and live programming on IP-connected devices was limited to geo or zone-based delivery, showing the same ad to all users regardless of age, gender, HHI or other factors. With mDialog's Smart Stream platform, content owners and service providers can configure their ad decisioning service to tailor a unique set of ads for each individual viewer, regardless of the number of simultaneous viewers or the number of ad requests, maximizing the value of those ad impressions by reaching only the intended audience.
"Individual targeting is the holy grail for advertisers on both IP-connected devices as well as traditional television," said Greg Philpott, founder and CEO of mDialog. "With 1 to 1 addressable advertising, we're solving a massive scale problem with our video management platform – managing millions of streams and ads simultaneously."
The announcement was made at IBC2012, the premier conference for professionals engaged in the creation, management and delivery of electronic media and entertainment content worldwide taking place September 6 – 11 in Amsterdam. mDialog is located in Hall 14, booth #362 where they are available to discuss 1 to 1 addressable TV commercials on connected devices as well as its new ad routing features, also announced today.
mDialog (www.mdialog.com) works with the largest media companies in North America to manage, deliver, and measure video advertising across IP-connected devices, including iPad, iPhone, Android, GoogleTV, Apple TV, Roku and Xbox. The company's Smart Stream platform dynamically delivers in-stream uniquely addressable advertising within linear, live and on-demand programming. Working with mDialog, content and service providers are able to increase the value of their video streams while leveraging their existing encoding, publishing and ad-decisioning investments through Smart Stream Intelligence.