September 10, 2012
ConstruirTV is a one of a kind TV channel, a broadcaster of social contents aimed for workers with a modern, positive and innovative vision. A proposal that goes through four thematic axes: the people, the social dimension, the education and the industry.
ConstruirTV has recently appointed Alejandra Marano as Chief Executive Officer (COO) of the channel. This new incorporation strengthens and completes the executive team that manages growth and far-reaching international expansion of the channel.
Marano contributes with more than 15 years of experience and success along her career path on the audiovisual sector. During the last years, before working at ConstruirTV, Alejandra Marano has worked at Claxson Interactive Group, Utilísima Satelital and VI-DA Group in Argentina. Currently, besides working at ConstruirTV, manages together with her partner Ralph Haiek, the New Media Film and TV school, BAC.
Appointment of Marano has as first objective to strengthen uniqueness of the audiovisual proposal through a programming schedule of thematic high quality contents which includes micros, series or specials thus turning ConstruirTV in a media with international scope and presence through all the audiovisual platforms.
ConstruirTV will launch at Mipcom 2012 its new fall prime time schedule which includes new full HD quality documentary series of 13 episodes, 26’; in-house productions such as Daily Mechanisms, The Architect or the Man & his Work, amongst others, as well as its library of documentary series and 5’-8’ micros, all recently produced with the highest standards of quality.
In a year with a significant international expansion, ConstruirTv has attended Natpe (Miami), Rio Content Market, Miptv and Canitec receiving the acknowledgement of the audiovisual industry in general.
Success of ConstruirTV as an innovative proposal reflects in the agreements signed throughout this year, thus enabling the channel to broadcast its contents across Latin America through the DLA over-the-top (OTT) platform, in Mexico through the TVUNAM, to 1.5 million Spanish-speaking homes through the cable and satellite platforms of Channel 22 in the United States or worldwide through the 4,000 relay stations of the Deutsche Welle international channel.
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