Televisa Consumer Products - International
(Virtual Press Office
) - Since 2003 Televisa Consumer Products (TCP) has been the team in charge of taking Televisa’s contents out of the screen, creating emotional links between consumers and their favorite characters and brands through innovative and high quality products covering the main categories like video games, home entertainment, toys, QSR, promotions, etc.
TCP Division has become the main expert in the Hispanic market and Mexico’s most important Licensing agent, for the domestic market we represent brands as Nickelodeon, Cartoon Network and Lucas films. Internationally our team have the challenge to develop and accomplish strategies for every format created or co-produced by Televisa such as the worldwide phenomena El Chavo, Rebelde & Patito Feo.
TCP offers their clients a solid business with a wide multi-target portfolio that fulfills the needs of the international market, through comprehensive support from the largest media company in the Spanish speaking world and a specialized team integrated by multidisciplinary areas. In order to embrace the great results obtained in the European market Televisa signed in 2012 a joint venture with Selecta Vision, one of the most recognized licensing companies, to represent the new Televisa´s realises.
In 2013 Televisa will hit international markets with two new co-productions: Miss XV Best Friends Forever (Nickelodeon) & La CQ (Turner). These new live action shows want to appeal to a tween and teenager target given them a funny, musical and fashion driven option to spend their TV time.