FOR IMMEDIATE RELEASE
Dufour Pastry Kitchens Debuts New Easy-To-Merchandise Box For Its Award-Winning Classic Puff Pastry Dough
BRONX, New York (October 2012) - (Virtual Press Office) -- Retailers and consumers know Dufour Pastry Kitchens produces the best quality classic all-butter puff pastry dough on the market, and now Dufour unveils new packaging that highlights this award-winning product.
Beginning on October 15th, Dufour's Classic Puff Pastry will be packaged in an easy-to-merchandise box featuring the same iconic look the puff pastry is known for. The box presents itself beautifully in retailers' freezer cases, and features a hand-rendered drawing that illustrates our artisanal dough process for consumers. On the reverse of the package is a rustic tart recipe using seasonal fruit that will spark consumers' imaginations as they search for simple and delicious ways to delight their families and guests.
Of particular interest to retailers and distributors is the new case pack, now ten retail units instead of six, making shipping and warehousing much more economical.
Company CEO Judi Arnold commented, "We are so excited to finally showcase our award-winning puff pastry dough in packaging that is consistent with its quality. We are confident that our new packaging will delight those searching for the highest quality all-butter puff pastry as well as serve to upgrade the experience of consumers and retailers already familiar with our brand."
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Contact: Judi Arnold
(718) 402-8800 ext.40