Sanrio at Brand Licensing Europe 2012
London Olympia, 16-18 October

(Virtual Press Office) Sanrio welcomes you to join the excitement at Brand Licensing Europe with creative content and innovative ideas. Sanrio continues to collaborate with the most respected brands in every realm imaginable; new cobrands include British heritage brand Barbour, back-to-school essencials Bic, quirky-cute phenomenon Uglydolls, and retro telephone handset POP Phone by Native Union. Fresh, new patterns bloom with Liberty Art Fabrics and edgy graphics pop with Diesel x Hello Kitty. In addition, the much buzzed-about cobrand with rock band KISS hits stores around the world, just in time for KISS Europe Tour launching next year. From head-turning apparel to limited-edition collectibles, the Hello Kitty KISS is sure to appeal to fans of both global icons and beyond. High-profile cobrands do not end there; in 2013 Sanrio joins forces with Elvis Presley Enterprises to celebrate Elvis and his legacy of rock-n-roll.

In addition to the cobrands, Sanrio continues to develop license programs for Hello Kitty, Chococat, My Melody, Keroppi, Badtz Maru, Little Twin Stars and more, always with the unchanging vision of Social Communication - the sharing of happiness, friendship and fun through creativity and innovation. With addition of Mr. Men and Little Miss to the family, Sanrio is excited to roll out innovative licensing programs in new categoreis and territories.

Sanrio takes its “small gift, big smile” philosophy seriously; Sanrio Foundation continues to bring smiles to children around the world through donations and hospital visits. Furthermore, this year Sanrio teamed up with Emergency, an Italian NGO that provides free healthcare to those vulnerable in war-torn regions of the world. Donations are always welcome at http://www.sanriofoundation.com/

We look forward to meeting you in London!

ABOUT SANRIO. Sanrio was founded in Japan by Mr. Shintaro Tsuji in 1960. Best known for global icon Hello Kitty and home to many endearing characters including Chococat, My Melody, Keroppi, Badtz Maru, Little Twin Stars and newly acquired British icon Mr. Men and Little Miss, Sanrio is a worldwide lifestyle brand founded on the “small gift, big smile” philosophy ―that a small gift can bring happiness and friendship to people of all ages. For over 50 years, this philosophy has served as the inspiration for the broad spectrum of unique Sanrio products and experiences.

ABOUT SANRIO FOUNDATION. Sanrio Foundation was established in 2010 with the mission to bring smiles to children around the world. Through product donations, Hello Kitty’s hospital visits and our new partnership with Emergency, Sanrio Foundation is a true embodiment of our “small gift, big smile” philosophy.

For any press inquires, please contact Salvatore Zingrillo, szingrillo@sanriolicense.com