Briefing Document- Licensing
(Virtual Press Office) -- Sony Computer Entertainment (SCEE) continues to demonstrate the growing momentum of their licensing programme with exciting new initiatives supporting already established franchises and through their commitment to new fresh IPs as seen at Brand Licensing Europe 2012.
SCEE has announced their partnership with one of the Spain's biggest children's TV producers BRB Internacional. SCEE and BRB Internactional, with Studio 21 are developing an animated TV series based on the hugely successful three videogames franchise, InviZimals™. Created by Novarama, the InviZimals™ franchise for PSP™(PlayStation®Portable) includes three fantastic games including Invizimals™, Invizimals™: Shadow Zone and Invizimals™: The Lost Tribes – which together have sold more than a million copies in Europe to date.
Just like the game, the TV series incorporates enhanced reality techniques, including viewers being able to unlock additional content from the series exclusively via their PlayStation®Vita (PS Vita) portable console.
Targeting an audience of 6-10 years old tweens the series will consist of 26 half-hour animated episodes and is set to premier at the end of 2013. The development of the animated series shows SCEE's commitment to the long term future of the InviZimals™ franchise and its use of Augmented Reality technology.
Further established franchises exhibited at Brand Licensing Europe include Uncharted™, Killzone® and LittleBigPlanet™. With new Uncharted 3 Drake's Deception™ Game of the Year Edition released in September, Killzone® Trilogy launching in October and LittleBigPlanet™ Karting releasing in November, these franchises will continue to play a major role in SCEE's licensing programme .
New licensing opportunities promoted at this year's BLE on the SCEE stand include long-awaited IPs The Last of Us™, Beyond: Two Souls™ and Until Dawn™.
About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®3, PlayStation®Vita, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 109 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories.
More information about PlayStation products can be found at www.playstation.com.
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