FOX INTERNATIONAL CHANNELS (FIC) LAUNCHES FOX IN SOUTH EASTERN EUROPE
The channel starts airing October 15th in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro,Serbia and Slovenia
FOX, FIC's flagship brand and an international leader in high quality entertainment, will premiere the best in international series
Cannes, 9 October, 2012 - (Virtual Press Office) -- Fox International Channels (FIC), announces the South Eastern European launch of FOX, its flagship pay TV entertainment brand and an international leader in high quality entertainment. FOX will start to broadcast on October 15th in Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Kosovo, Macedonia, Montenegro, Serbia and Slovenia.
FOX will join an established portfolio of pay TV channels distributed by FIC in South Eastern Europe since 2005; including the entertainment channels FOX Life, FOX Crime and FOX Movies, the factual channels National Geographic Channel and Nat Geo Wild, the lifestyle channel 24KITCHEN; the news channel Sky News and the channel for toddlers Baby TV, In Europe these brands reach 300 million viewers through a network of 105 TV broadcasting feeds, distributed across 4,000 affiliate platforms.
With this launch, FIC aims to significantly improve its position in South East Europe and better deliver great television to platforms, advertisers and subscribers across the region. It will reinforce the strength of the FOX brand, FIC's most distributed worldwide, bringing more synergies and promotional opportunities among the different FIC channels across the continent.
"We are very pleased to increase our presence in the South Eastern Europe market with the launch of the FOX channel, a premium brand that is so core to Fox International Channels. We're convinced this new channel will replicate the tremendous success it has generated globally. This launch is also a key step in our expansion strategy in Europe and in this region. The South Eastern Europe countries are full of potential, and welcome innovation. This launch consolidates a business operation we began in Bulgaria in 2005", said Jesús Perezagua, President Fox International Channels Europe & Africa.
Being a part of the Fox Entertainment Group and the 20th Century Fox family, FOX is set to support the prestige of the legendary entertainment brands that have produced content of the highest quality for decades. One of FOX's key differentiators is the focus on exclusive quality content across all scripted genres - dramas, comedies, thrillers and crime stories – all of which open a whole new world of possibilities for the viewers.
"A FOX channel in our local FIC portfolio will bring us new possibilities in terms of programming and promotion. FOX offers exclusive premieres and high-quality productions almost simultaneously with their release in the US market." said Krasimir Nikolov, Executive Director of FOX International Channels Balkans. "It will deliver more value to affiliates and their subscribers as well as provide a new outlet for our advertising partners," adds Nikolov.
FOX will broadcast acclaimed series such as "The Walking Dead", "American Horror Story" and "Touch", and will give viewers the chance to become part of worldwide television events. The global launches will continue in the following months with the new seasons of the mentioned series and other new releases such as "Da Vinci's Demons", created by David Goyer that will premiere on the FOX channels in 2013.
About Fox International Channels
FOX International Channels (FIC) is a multimedia company, part of the News Corporation. It produces content and broadcasts entertainment and factual series, sports programming and lifestyle content via a bouquet of channels under the world-renowned brands FOX and National Geographic. A portfolio of 300 channels in Latin America, Europe, Asia and Africa reach over 1.3 billion viewers in 44 languages. Among other things a special business unit of the company specializes on web advertising and .FOX subdivision focuses on online videos and owns four motion picture studios.
For more information:
FOX International Channels Europe
Communications Director Europe
FOX International Channels Worldwide
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