FOR IMMEDIATE RELEASE
Saffron Road Wins Cooking Light Magazine 2012 Taste Test Award
Three Cheese Lasagna is a Hit in the Grocery Category
Stamford, CT – October 10, 2012 (Virtual Press Office) –Saffron Road™ Three Cheese Lasagna Entrée was named a Taste Test Award Winner as part of Cooking Light's third annual Taste Test Awards, also known as "The Tasties," which name the best-tasting and healthiest grocery store products and stand-out artisanal treats from across the country in 19 categories. The feature appears in the October issue, and will also be available online at CookingLight.com/TasteTestAwards.
Here is what the Cooking Light panel of judges had to say about our Three Cheese Lasagna: "Close to homemade, this lasagna tastes like someone put a lot of work into it. Gooey, cheesy goodness that falls firmly into the quick-cook comfort food category."
For the grocery category, the Cooking Light editors did an exhaustive search to come up with this year's list of 30 winning products in 13 categories. In each category, one Grand Prize Winner is selected as well as one or more Taste Test Award Winners.
To qualify for the grocery category, products must be available in most major markets nationwide. Products that contained artificial trans fats, too much salt, or too much saturated fat were eliminated. Then a tasting panel of Cooking Light editors and registered dieticians did a blind taste-test of 200 finalists to come up with this year's list.
"We're thrilled to have our World Cuisine twist on lasagna win this coveted Taste Test Award,"says John Umlauf, Vice President of Culinary Operations at American Halal Co (parent company of Saffron Road)."Our culinary team was inspired by both Italian and French cuisine, but consumers won't have to travel all the way to Europe to get this amazing flavor – it can be enjoyed from the comfort of their homes in just minutes,"continues Umlauf.
"Cooking Light's Taste Test Awards illustrate exactly what we've been telling consumers for the past 25 years—healthy is delicious,"says Cooking Light editor Scott Mowbray. "From kitchen staples and lunch bag snacks in the grocery category to decadent cheeses and indulgent sweets in the artisanal category, this year's winning products are stand-outs in the ever-growing world of food products."
Saffron Road products are sold nationwide at retailers such as Whole Foods Market, Sprouts, Publix, Kroger, Safeway and other fine supermarkets and natural foods stores.
About Saffron Road
American Halal Co. markets All Natural Halal Certified food under the Saffron Road brand. Adnan Durrani, the CEO, and Jack Acree, the EVP, are serial entrepreneurs having been involved in companies like Vermont Pure Spring Water, Stonyfield Farms, Inc., Alexia Foods, and Terra Chips. The Company's management and Board represent a team of proven entrepreneurs at building premium food brands. Saffron Road's mission is to offer All Natural Halal Certified and Gluten Free foods, which are also holistic, sustainablyfarmed, and antibiotic free. Saffron Road's products are sourced from livestock which is fed only 100% vegetarian feed and are humanely treated. The Company seeks to bring its mission to a higher awakening with the local and global community, embodying a socially conscious company ethic as well as setting the standard for premium qualityHalal Cuisine.
Media Contacts: Lisa Mabe, Hewar Social Communications, 202.505.2890, email@example.com
Kate Pearson, American Halal Company, Inc., 203.961.1954 x100, firstname.lastname@example.org
For more information about Saffron Road, please visit saffronroadfood.com. You can also join us on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood or on Pinterest at pinterest.com/saffronroadfood.
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