FOR IMMEDIATE RELEASE
ak PR Group
HEALTHY BEVERAGE EXPO LAUNCHES IN 2013,
TARGETS A FAST-GROWING SEGMENT
New Trade Show Focuses on Nutritional, Enhanced,
Functional and Other Innovative Healthy Drinks
LAS VEGAS, Nev. (Oct. 23, 2012) – (Virtual Press Office) – World Tea Media is launching Healthy Beverage Expo, a brand new trade show that's dedicated to supporting and fueling the healthy drink segment of the beverage market. Buyers, distributors and retailers can preview and compare an extensive range of beverages, explore newly launched products, source vendors, participate in exclusive taste-test competitions, hear from top imbibe experts, establish key relationships and evaluate opportunities to capitalize on this fast-growing segment. The event takes place June 7 - 9, 2013 at the Las Vegas Convention Center, Las Vegas, Nev., and is scheduled to be co-located with the 11th annual World Tea Expo, also organized by World Tea Media. Details are available at www.HealthyBeverageExpo.com.
"Consumers are demanding healthy beverages in the marketplace, and retail sales of these drinks – whether nutritional, functional or enhanced – are climbing," says George Jage, founder and director of World Tea Media. "In fact, the North American healthy beverage market is just as healthy as the drinks themselves, and there's no sign of this segment slowing down. Fortunately, Healthy Beverage Expo delegates can learn how to make the most of this segment. We'll focus on product innovation, cutting-edge ideas, sales strategies, trends and new distribution channels – all the various ways these healthy beverages can take on the world."
Healthy Beverage Expo focuses on numerous types of drinks, including: bottled water, dairy, juice drinks, sports and nutritional beverages, energy drinks and "shots," herbal extracts and other alternative products that are beneficial for consumers. Conference delegates include beverage buyers, distributors and retailers, as well as food service professionals, independent merchants, product developers, health practitioners, dieticians, scientists and other decision makers. Educational sessions cover such topics as beverages and health and wellness, marketing to consumers, developments with ingredients, drink additives, up-and-coming trends, healthy drinks and the school system, intelligence on sales and distribution and other significant topics.
"Healthy beverages are a strong trend, and it's just a taste of what's to come," says Kim Jage, director of marketing and sales, World Tea Media. "Healthy Beverage Expo is the new innovative marketplace for the industry, specifically created to give attendees pure and undiluted access to all the exciting opportunities this category represents. This is the 'hot' platform for companies to launch their brands and reach retailers and distributors that are looking to expand their portfolio of offerings to meet the demand."
Healthy Beverage Expo is three concentrated days of business interactions, networking with key leaders and innovators and exploring hundreds of new products. Plus, the event's in-depth, cutting-edge educational program gives attendees access to vital information that will help them make the right beverage buying decisions, merchandise better and increase sales.
"Healthy Beverage Expo gives new products and brands unprecedented exposure to the distributors and retailers that can catapult them into market," says Kim Jage. "Expect the Healthy Beverage Expo to heighten market awareness, raise the bar on quality and offer new paths to distribution – all while providing a high-value, high-visibility stage for the healthiest products."
And as tea is one of the healthiest beverages next to water, Healthy Beverage Expo is ideally co-located with World Tea Expo, also June 7 - 9, 2013. As the most prominent event for the tea industry, World Tea Expo caters to tea professionals, retailers, grocers, chefs and restaurateurs, coffeehouse owners, food and beverage manufacturers, fast casual operators, hoteliers, spa owners, inn keepers and other business professionals who want to learn more about the latest products, business opportunities and tea trends. Details are available at www.WorldTeaExpo.com.
Healthy Beverage Expo is organized by World Tea Media, a division of F + W Media, an experienced show producer with a record of creating successful events and strong communities for specific industry categories. Inaugural exhibitors that take advantage of the Healthy Beverage Expo launching pad receive special incentives that extend to future shows. Sign up to get conference updates at www.HealthyBeverageExpo.com. To enquire about Healthy Beverage Expo or World Tea Expo, call 702-253-1893.
About World Tea Media
World Tea Media, a division of F+W Media, Inc., is an integrated media company dedicated to providing business solutions to the global beverage industry. Events include the new Healthy Beverage Expo, the annual World Tea Expo, the largest and most prominent event for the industry, and World Tea East, the regional event for the northeast, mid-Atlantic and southeast United States. World Tea Media also produces the North American Tea Championship and World Tea News. The North American Tea Championship is the only professional and independent competition that distinguishes the highest quality and best tasting teas commercially available in the North American marketplace. World Tea News is an online portal that offers in-depth news, features and business insight for the global tea industry. World Tea Media is headquartered in Las Vegas, Nev. www.WorldTeaMedia.com
About F+W Media, Inc.
F+W Media is a community-focused, content creator and marketer of products and services for enthusiasts. The Company offers a diversified portfolio of books, ebooks, magazines, events, competitions, ecommerce, education, video and more. The Company serves 20 different markets, including writing, fine art, genealogy, antiques and collectibles, design, outdoors and horticulture. Its growing portfolio includes print and online properties, free and for-fee subscription sites, educational programs, competitions and events. www.FWMedia.com
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