LOS ANGELES, Oct. 29, 2012 /PRNewswire/ -- Sanctiond, the premier car care brand founded by cultural icon, legendary tattoo artist and custom car collector, Mister Cartoon, will be returning to this year's 2012 Specialty Equipment Market Association (SEMA) Tradeshow in Las Vegas, NV with a one-of-kind booth experience that highlights the Sanctiond products collection and lifestyle.
In addition to the jewel-like display of all 15 high-grade, premium car care products in the Sanctiond lineup, Mister Cartoon has brought on one of his famed tattoo artist acquaintances to ink select booth visitors each day of the show from October 30th – November 2nd at the Las Vegas Convention Center. There will also be a showcase of custom vehicles, including the featured "Lowrider of the Year," a 1963 Chevrolet Impala nicknamed "El Rey" owned by Albert de Alba. Dressed in a combination of candy reds and golds mixed in with flake and patterns, the fully customized Lowrider features eye-catching details so unique that countless accolades have been accumulated from numerous car shows and media outlets.
"We're excited about the progress Sanctiond has achieved over the past year. We're bringing you high-quality and uniquely packaged products from both a true car builder and from the heart of the streets. Last SEMA, we featured my masterpiece 1963 Ice Cream Truck, and this year we are providing an experiential look into my life and passions," Mister Cartoon discusses. "I built my tattoo shop inside the booth, providing a rare behind-the-scenes look at live tattooing with surprise visits from exclusive icons in the art world as well as known music personalities and household names. Never before has a company come from the streets and entered the automotive world with such authenticity, quality and deep connection with core car care consumers."
The standout product debuting this season is Sanctiond's line of Tire Care products, including Tire Glaze Gel, Tire Shine Spray and Tire Gloss Aerosol, all utilizing the most advanced technology to produce outstanding shine on all tires.
"Consumer demand has far exceeded our projections," says CEO Atticus Firey. "We're thrilled about the company's product technology and our growing community of passionate followers." Firey explains, "To support the growing demand, Sanctiond has accomplished nationwide distribution with independent auto parts stores, car audio dealers, Amazon.com and other specialty retailers."
Shining light on the urban-influenced culture and community of Sanctiond, famed photographer/director Estevan Oriol recently shot a series of "Sanctiond Stories," short video vignettes that dive into the passions and lifestyles of Mister Cartoon's friends. The series features figures such as renowned drummer Travis Barker, reality TV star Rob Kardashian and car customizers George and Jack Keshishyan of Platinum Motorsports who share Cartoon's love of cars, but are equally passionate about music, sports, fashion, and art, which exemplify the true Sanctiond lifestyle.
To better educate consumers, Sanctiond also released a number of "How To" videos that provide tutorials on car care and the unique offering of Mister Cartoon's Sanctiond products. All videos can be found on Sanctiond.com.
For more information, please visit, www.Sanctiond.com or follow on Twitter @SanctiondAuto and Facebook/SanctiondAuto
About Sanctiond Automotive Group, LLC
Sanctioned Automotive Group, LLC parent to Sanctiond, is first to launch a lifestyle brand of car care products targeting a culturally diverse consumer whose passions for music, fashion, art, community, and sports are centered around and enabled by their cars. Conceptualized and created by the most innovative minds in automotive care and culture-first marketing, Sanctiond satisfies the unmet needs of the fastest growing segment of consumers. The brand is an extension of Sanctiond, the premier house brand of SA Studios Global. Sanctioned merges distinctive and relevant content and products with multiple touch-point marketing experiences. For more information on Sanctiond go to www.Sanctiond.com. For more information on SA Studios Global go to www.sastudiosglobal.com.
About Mister Cartoon
Mister Cartoon was born and raised in Los Angeles. He began his career as a graffiti artist in the 1980s and quickly gained notoriety for his unique tattoos, custom low-rider car work, album cover designs, logos, exclusive advertisements, and collectable limited edition products. His richly detailed, hand-rendered designs adorn the bodies of countless celebrities such as Beyonce, Eminem, Carlos Boozer, and Christina Aguilera. His work has been featured in exhibitions around the globe, and a myriad of companies, including Xbox, Casio, Diesel, and Nike, have commissioned his talents. Mister Cartoon continues to build a diverse, devoted, and loyal global fan base.
SOURCE Sanctiond Automotive Group, LLC